Marketing Manager

1 month ago

Johannesburg, Gauteng, South Africa Abbott Laboratories Full time

Job title Marketing Manager Central West Africa

Department Marketing

Division RMDx Infectious Disease

Reports to EMEA Marketing Lead

About Abbott

At Abbott, we're committed to helping people live their best possible life through the power of health. For more than 130 years of innovation, we've brought new products and technologies to the world -- in nutrition, diagnostics, medical devices and branded generic pharmaceuticals -- that create more possibilities for more people at all stages of life. Today, 103,000 of us are working to help people live not just longer, but better, in the more than 160 countries we serve.

MAKING A DIFFERENCE IN GLOBAL HEALTHCARE

We are the world leader in Rapid Diagnostics at the point of care. Working with us, you'll tackle a wide array of problems including some of the world's greatest healthcare challenges, while experiencing a myriad of cultures, geographies, and technologies.

Description

The primary responsibility of the Marketing Manager is to develop and implement marketing strategies and tactics successfully, using a thorough understanding of the local market and the product offering. The Marketing Manager also contributes to the regional planning as well as value creation processes for the achievement of the short- and mid-term business goals.

The role reports directly into the EMEA Marketing Manager Lead for Infectious Disease, with a dotted line to the GM / Commercial Director of the regional markets in scope for the position.

Main Responsibilities & Duties

  • Development of local commercial, marketing and promotional plans:
    • Develop regional marketing plans in alignment with the regional and global plans
    • Deliver and regularly track the execution of the marketing initiatives on the plan
    • Manage local promotional plans (including exhibition, symposia, marketing collateral, sales tools, digital and PR content)
    • Participate in product launch projects from early stages and drive the local launches
    • Manage the marketing expenses budget, according to the annual marketing plan and with accountability towards the Marketing Manager Lead direction. Collaborate with the local Commercial and Finance heads for the tracking and management of the budget.
  • Customer Centricity and deep understanding of regional markets:
    • Customer segments mapping (size, patient pathway, reimbursement, stakeholders, value proposition, opportunity assessment)
    • Product features/benefits, product utilization and customer insights
    • Competitor intelligence
    • Market dynamics (growth/decline key drivers, PESTLE analysis)
  • Routine participation in strategy alignment and sales effectiveness:
    • New product launch plans (including pre-launch phases deliverables)
    • Provide input and align with Region/BU (customer segmentation, value proposition, product positioning, competition, pricing)
  • Routine participation in sales effectiveness:
    • Roll-out marketing plans and sales tactics at sales meetings
    • Track and report progress of annual tactical plans
    • Collaborate with the commercial director and finance partner in the management of pricing to achieve profitability goals
    • Collaborate with ID Sales Scientific Liaison and Medical Affairs, using own products expertise on required support to sales teams that shall successfully impact sales process
    • Conduct business analysis and monitor key performance indicators
    • Monitor training needs and collaborate with application specialist to deploy training (marketing strategy & product training)
  • Collaboration with regional and global teams in the management of relationships with clinical experts and opinion leaders
  • Participation to ad-hoc special projects (regional / global)

Relationships, main contacts

  • Internal: Local Commercial Directors, Sales Managers, Therapeutic Area Managers, Regional Marketing Managers, Global Product Managers/Directors, Commercial Teams, Scientific Affairs, Application Specialists
  • External: Key customers, KOL, Commercial and Scientific Partners, Agencies

Requirements

  • Required behaviors & skills
  • Acts ethically and professionally, representing the company values always
  • Proficiency using Microsoft Office pack & other (SharePoint, CRM, etc)
  • Natural inspirational leader who can energize and align a cross-functional team to deliver the business goals
  • Strong focus in understanding and extracting customer value
  • Balanced mix of strategic and tactical focus
  • High level of comfort interpreting and communicating complex technical information, including clinical concepts, statistics and outcomes
  • High capacity for fast learning
  • Positive mindset and collaborative attitude to bring down barriers for goals
  • Ability to travel up to 40% of the time (nationally and internationally)
  • Customer engagement, in-field support, 30% of the time.
  • Required background & expertise
  • Proven minimum 5 years marketing experience in diagnostics arena, or other healthcare area, Knowledge in Infectious Diseases field is considered an asset
  • Master or equivalent degree preferred, in the field of Biological Sciences preferred
  • Proven knowledge of the healthcare system in the local markets
  • Proven marketing and sales success track record, with strengths in both strategic and tactical management
  • Proficiency in spoken and written English and French ( is advantageous)
  • Proven ability to deliver goals in a fast-paced, matrixed organization
  • Proven ability to effectively communicate & collaborate with all key stakeholders at higher and lower reporting levels
  • IT/office Tools, use of core functional processes (e.g. Outlook, CRM software, SAP, Concur, Workday, WebEx or equivalent), Salesforce. Com and PowerBI knowledge is considered an asset

  • Marketing Manager

    2 months ago

    Johannesburg, Gauteng, South Africa Bright Placements Full time

    Marketing Manager for a luxury lodge and Spa based in Magaliesberg/MidrandMinimum 5-7 years in Marketing a luxury and hospitality brand as a wholeAs a marketing manager in the hospitality industry, your scope and duties typically revolve around promoting and enhancing the reputation of your hospitality establishment (hotel, resort, restaurant, etc.) to...

  • Marketing Manager South Africa

    1 month ago

    Johannesburg, Gauteng, South Africa AkzoNobel Full time

    About AkzoNobelSince 1792, we've been supplying the innovative paints and coatings that help to color people's lives and protect what matters most. Our world class portfolio of brands – including Dulux, International, Sikkens and Interpon – is trusted by customers around the globe. We're active in more than 150 countries and use our expertise to sustain...

  • Marketing Intern

    1 month ago

    Johannesburg, Gauteng, South Africa HEINEKEN Full time

    We Go Places How about you?Job Grade: [[5]] Location: [[Sandton Gauteng]]Function: [[Marketing ]]Sub Function: [[Beer ]]Type of Contract: [[Temporary ]]Reference Number: [[100422]] Closing Date: 25/01/2024Heineken Beverages Marketing Internship Opportunity Purpose of the PositionThe purpose of the position is to give practical work experience to students who...

  • Social Behaviour Change and Marketing Manager

    4 weeks ago

    Johannesburg, Gauteng, South Africa Triggerise Full time

    Are you ready to use your communication and marketing expertise to make an impact? Would you enjoy being the driving force behind designing and implementing social behavior change and marketing strategies focused on value creation? You could be our following Social Behaviour Change and Marketing ManagerThe CompanyTiko (previously known as Triggerise)...

  • Marketing & Digital Communications Specialist

    4 weeks ago

    Johannesburg, Gauteng, South Africa BASF SE Full time

    JOIN THE TEAMWe are the world's leading chemical company because we offer intelligent solutions for our customers and for a sustainable future. We link and develop people with diverse talents all over the world. For you, this means a variety of ways to advance. Not only your performance but also your personality matter to us. At BASF, careers develop from...

  • Social Media Marketer

    4 weeks ago

    Johannesburg, Gauteng, South Africa JUST DEVINE Full time

    If you are passionate about Social Media Marketing, then we have a management position for you Knowledge of, and experience in Facebook, Instagram, LinkedIn, You-tube and various other platforms could secure an interview. If you are creative, then we need you to apply.

  • Export Manager

    1 month ago

    Johannesburg, Gauteng, South Africa Michael Page Full time

    Multinational Pharmaceutical CompanyMultinational Biotechnology About Our Client The client is a successful pharmaceutical company based in Johannesburg. Job Description The ideal candidate will be responsible for but not limited to: Develop and implement the company's export strategy to achieve sales targets and expand market share in international...

  • Country Manager

    2 months ago

    Johannesburg, Gauteng, South Africa Michael Page Full time

    A Global Steel Services company Requires at least 10 years experience within an organisation About Our Client Our client is a global Steel Manufacturing and Production company.They offer steel services to larger entities. Job Description The Country Manager's Key Responsibilities:Strategic Leadership:Develop and implement the company's strategic plan for the...

  • Brand Manager

    1 month ago

    Johannesburg, Gauteng, South Africa AkzoNobel Full time

    About AkzoNobelSince 1792, we've been supplying the innovative paints and coatings that help to color people's lives and protect what matters most. Our world class portfolio of brands – including Dulux, International, Sikkens and Interpon – is trusted by customers around the globe. We're active in more than 150 countries and use our expertise to sustain...

  • Senior Brand Manager

    2 months ago

    Johannesburg, Gauteng, South Africa Abbott Laboratories Full time

    DO WORK THAT MATTERS.At Abbott, diverse ideas, perspectives, and expertise allow us to create the life-changing solutions that DO WORK THAT MATTERS. About AbbottAbbott is a global healthcare leader, creating breakthrough science to improve people's health. We're always looking towards the future, anticipating changes in medical science and technology.Working...

  • Regional Sales Manager

    2 months ago

    Johannesburg, Gauteng, South Africa Kontak Recruitment Full time

    Regional Sales Manager (JB4585) Remote (Suitable only for candidates based in Gauteng, South Africa) $ R a month + Incentives) 12 Month Contract (Extended every 12 months) A textile company based in India is seeking a Regional Sales M...Bachelor's degree in business administration, Marketing, or related fieldMinimum 7+ years of experience as a sales manager...

  • Product Manager Microbiology

    4 weeks ago

    Johannesburg, Gauteng, South Africa bioMérieux Full time

    A world leader in the field of in vitro diagnostics for over 55 years, bioMérieux provides diagnostic solutions which determine the source of disease and contamination to improve patient health and ensure consumer safety.Our teams working across our digital transformation and information technology areas are literally changing healthcare through technology....

  • Brand Manager

    1 month ago

    Johannesburg, Gauteng, South Africa AkzoNobel Full time

    About AkzoNobelSince 1792, we've been supplying the innovative paints and coatings that help to color people's lives and protect what matters most. Our world class portfolio of brands – including Dulux, International, Sikkens and Interpon – is trusted by customers around the globe. We're active in more than 150 countries and use our expertise to sustain...

  • International Business Manager

    3 months ago

    Johannesburg, Gauteng, South Africa Isisekelo Recruitment Full time

    International Business Manager - MidrandWhat an exciting opportunity for the right individual that has the experience and loves to travel. To work with a leading Restaurant Brand Internationally.Based in Midrand South Africa the role is to grow existing and new international territories and ensure compliance to group standards from a People, Food, Guest and...

  • Senior Claims Manager

    2 months ago

    Johannesburg, Gauteng, South Africa Swiss Re Full time

    About the Team The claims team is based in London, Zurich, Genoa & South Africa, and comprises 18 claims professionals of different backgrounds, disciplines and languages, handling losses in the wholesale and retail markets across all the main lines of business. We believe that the way in which claims are managed, through the delivery of our Corporate...

  • Accounting and financial control manager

    4 weeks ago

    Johannesburg, Gauteng, South Africa Michael Page Full time

    Accounting and financial control managerAccounting and financial control manager About Our Client The client is in the Telecoms industry Job Description Primary Responsibilities and Accountabilities Manage the accounting month end closing process in a timely and good quality manner.Provides Guidance and support for below key closing functions performed by...

  • Medical Devices Account Manager

    1 month ago

    Johannesburg, Gauteng, South Africa Kontak Recruitment Full time

    Medical Devices Account Manager (JB4623)Fully remote for applicants currently living in South Africa R30 000 per month Duration: Independent Contractor As an Account Manager specializing in pre-owned Imaging & Diagnostics Equipment, you will play a ...Experience in the medical equipment industry or a strong understanding of Imaging and Diagnostics equipment...

  • Warehouse Manager

    3 weeks ago

    Johannesburg, Gauteng, South Africa Michael Page Full time

    Global RetailerMulti National Retail Brand About Our Client Our client is a major retail chain specialising in home improvement products and general merchandise. Its stores offer a wide variety of goods, including hardware, household items, electrical goods, stationery, toys, personal care items, and home appliances. Known for competitive prices and an...

  • Sales Manager Isolation Valves

    1 month ago

    Johannesburg, Gauteng, South Africa Emerson Full time

    Job Summary:Emerson is seeking the services of a highly experienced Mining Sales Manager for our Isolation valves business unit, in South Africa. The Mining Sales Manager systematically develops, supports and implements growth strategies to achieve or exceed bookings targets for Strategic Accounts and End user business in Southern & East Africa, Main focus...

  • Business development Manager

    2 months ago

    Johannesburg, Gauteng, South Africa Tumaini Consulting Full time

    Our client is looking for an experienced Business development Manager to join their reputable company in Johannesburg Job Description:Preparation and presentation of all marketing and fundraising materials related to the firm's various current and future funds. To construct proposals for acquisition of new investors, including submission of tenders, RFIs,...