Digital Marketing Specialist

3 weeks ago

Cape Town, South Africa Adzuna ZA B C2 Full time

Minimum requirements for the role:
  • Must have a bachelors degree in marketing, communications, or a related field
  • Minimum 4 years experience in digital marketing, with a proven track record of successful campaigns
  • Proficiency in digital marketing tools such as Google Ads, Google Analytics etc. is essential
  • Knowledge of HTML/CSS or any web-based website creation tool and web development principles is advantageous
  • Must have a strong understanding of digital marketing concepts, including SEO, PPC, social media, and email marketing
  • Excellent writing, communication, and analytical skills as well as the ability to work independently and manage multiple projects simultaneously
  • Must have strong attention to detail and ability to work in a fast-paced environment

The successful candidate will be responsible for:
  • Developing and executing digital marketing strategies to meet company objectives.
  • Identifying target audiences and planning digital campaigns that engage, inform, and convert.
  • Collaborating with the marketing team to align digital strategies with overall marketing goals.
  • Aligning and collaborating with relevant managers regarding department marketing targets and strategies.
  • Creating, curating, and managing content for various digital platforms, including social media, blogs, and email campaigns.
  • Optimizing content for SEO and user engagement.
  • Working with designers to create visually appealing graphics and videos.
  • Conducting keyword research and implementing SEO best practices.
  • Managing PPC campaigns, including Google Ads, etc.
  • Monitoring and analyzing campaign performance and adjusting strategies accordingly.
  • Developing and managing social media content calendars.
  • Executing social media strategies across platforms like Facebook, Instagram, Twitter, LinkedIn, etc.
  • Engaging with followers, responding to comments, and fostering community growth.
  • Managing website content and website feel according to corporate identity.
  • Designing and implementing email marketing campaigns to nurture leads and retain customers.
  • Segmenting email lists and personalizing email content to improve engagement.
  • Tracking and analyzing email campaign performance.
  • Monitoring and reporting on digital marketing metrics using tools like Google Analytics, HubSpot, and social media analytics platforms.
  • Providing actionable insights to improve future campaigns.
  • Preparing weekly, monthly, and quarterly reports for senior management.
  • Planning, executing, and optimizing paid advertising campaigns on platforms like Google, Facebook, LinkedIn, and others.
  • Monitoring ads spend and ROI to ensure budget efficiency.
  • Coordinating with external agencies and freelancers as needed.
Please note that subsequent to the screening and shortlisting process, all further communication will be entered into, only with the shortlisted candidates

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