Marketing Effectiveness Manager

2 weeks ago


Bryanston, South Africa Nestle Operational Services Worldwide SA Full time

Location:
Bryanston, Head Office

Qualification:
BSc Data Science and Business or BCom in Mathematics or Data

Experience:
A minimum of - 5 years' experience within a Sales/ Business/ Marketing Analyst or a Data Specialists in commercial functions or brands

Closing Date:6 May 2024

Position Summary
Owns the Marketing Effectiveness Programme. Performs qualitative and quantitative analysis to ensure efficiency and effectiveness of marketing investments. Partners with cross functional teams to ensure brand and portfolio strategies are aligned. Responsible for the marketing ROI programme as a priority and implementing the programme in market. This includes, but is not limited to, upskilling cross functional teams on the programme.

A day in the life of the Marketing Effectiveness Specialist:


  • Program management in market:
  • Collaborate closely with the data quality lead in identifying the type of data needed to be further input to the model.
  • Recommend additional data to be acquired to increase the accuracy of the model if needed.
  • Work closely with the analytics service line hub to deliver the planned Marketing Mix Modelling (MMM) across the brand portfolios by being their spokesperson in the market, bringing local expertise related to data specificities, business activities and category/brand specificities.
  • Colead the model validation to ensure high quality and explain ability of the model.
  • Support the embedding of effectiveness metrics in the various business process.
-
Data to insights:

  • Support the brand teams in turning model results from the app into concrete insights related to activations effectiveness overall (trade & consumer promotions, media and CRM and detailed campaign optimization).
  • Collaborate with media agencies to make them familiar with the learnings and partner closely with them to integrate them into their media plan recommendations.
  • Identify meta learnings at market level in terms of portfolio choice, activation mechanics and media channels/plans in terms of effectiveness associated with brand objective.
  • Work closely with the insights team to ensure that all insights learnings are effectively utilised to get the most out of the programme.
-
Market value realization

  • Effectively communicate status and progress of the program to global and local leadership teams and various stakeholders.
  • Project management of the programme.
  • Track and report overall effectiveness of the program through specific KPIs

What will make you successful

  • BSc Data Science and Business or BCom in Mathematics or Data
  • A minimum of 25 years' experience within a Sales/ Business/ Marketing Analyst or a Data Specialists in commercial functions or brands
  • Must understand data and be commercially savvy
  • Must have project management skills
  • Must understand marketing and media
  • Experienced partnering with crossfunctional teams is required
  • Must be comfortable with doing presentations


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