Digital Marketing Coordinator

7 days ago

Bryanston, South Africa ASI Financial Services Full time

ASI Financial Services has an exciting opportunity for a **Digital Marketing Coordinator.** If you’re hard-working, dedicated, and willing to roll up your sleeves to get a result, ASI Financial Services is a great place to grow your career.

If successful, your primary responsibility is to develop and execute digital marketing campaigns that promote the company's services to the target audience. This will be done through a variety of digital media and your goal as a Digital Marketing Coordinator is to help ASI effectively reach and engage with their target audience through digital channels, ultimately driving business growth and success.

**Key Outputs**:

- Develop, implement and optimise SEO initiatives including managing and optimizing the company's website.
- Perform keyword optimisation
- Implement digital marketing strategies to drive lead generation, customer acquisition, and customer retention.
- Creating and analyzing digital marketing metrics and reports to measure campaign effectiveness and identify areas for improvement.
- Coordinating with internal teams and external partners to ensure consistency and alignment of messaging across all digital channels.
- Staying up-to-date on digital marketing trends, tools, and best practices to ensure the company remains competitive.
- Collaborating with other marketing team members to ensure consistency across all marketing initiatives.

**Experience and qualifications**:

- Degree/Diploma in Marketing, Communications or related field.
- 2-5 years of Digital Marketing experience preferably in a B2B Business.
- Strong knowledge of SEO methodologies, metrics and analytics.
- An understanding of search engine algorithms and ranking methods
- Knowledge of keyword research and data mining tools

**Competencies**
- Excellent communication and collaboration skills
- Complex Problem Solving
- Must be able to work independently and creatively
- Resilience
- Attention to detail

Application Deadline: 2024/04/09

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