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Marketing Manager

3 months ago

Cape Town, Western Cape, South Africa Intsikelelo Holdings Full time

Our client, a prominent investment management firm operating in Africa, is in search of a Marketing Manager to strategically plan, execute, and oversee marketing activities that promote financial products and services, enhance brand visibility, and contribute to the overall growth and success of the organization.


Duties & Responsibilities

  • Develop and implement comprehensive marketing strategies aligned with overall business goals.
  • Analyze market trends, competitor activities, and customer behavior to identify opportunities for growth.
  • Maintain and enhance the brand image within the financial sector.
  • Ensure consistent messaging and branding across all marketing channels.
  • Collaborate with product teams to create marketing campaigns for financial products and investment services.
  • Develop compelling product positioning and messaging that differentiates our offerings in the market.
  • Utilize data analytics to measure and optimize the effectiveness of digital marketing campaigns.
  • Develop highquality content, including articles, whitepapers, and blog posts, to establish thought leadership in the financial sector.
  • Ensure content aligns with compliance and regulatory requirements.
  • Implement lead generation strategies to acquire new customers and nurture existing ones.
  • Collaborate with the sales team to align marketing efforts with lead conversion goals.
  • Plan and execute events, conferences, and webinars to engage with the target audience.
  • Evaluate the effectiveness of events and adjust strategies accordingly.
  • Provide marketing support for new product launches and updates.
  • Develop and manage marketing budgets, ensuring costeffective use of resources.
  • Develop and manage marketing budgets, ensuring costeffective use of resources.

Desired Experience & Qualification

  • Bachelor's Degree in Marketing, Business, or a related field; MBA is a plus
  • Proven experience in marketing within the financial or investment sector.
  • Strong understanding of financial products, investment strategies, and market dynamics.
  • Excellent communication and interpersonal skills.
  • Analytical mindset with the ability to interpret data and trends.
  • Familiarity with compliance and regulatory standards in the financial industry.

Additional skills

  • Strategic thinking
  • Digital marketing expertise
  • Content creation and management
  • Data analysis and reporting
  • Team leadership and collaboration
  • Budget management

Job Types:
Full-time, Permanent

Salary:
From R500 000,00 per year

Expected Start Date: 2024/03/01