Senior Level SEO Specialist

2 weeks ago


Cape Town, Western Cape, South Africa Rain Full time

Job Purpose: The Mid-Senior Level SEO Specialist plays a crucial role in creating and implementing effective SEO strategies to boost organic traffic, enhance search engine rankings, and elevate our brand's online presence. The ideal candidate possesses strong analytical skills, extensive knowledge of SEO best practices, and a proven record of delivering tangible outcomes.



Key Responsibilities:

  • SEO Strategy Development: Devise and execute impactful SEO strategies to enhance organic search performance, drive website traffic, and increase conversions.
  • Keyword Research: Perform detailed keyword research to uncover valuable opportunities and craft focused keyword strategies.
  • On-Page Optimization: Optimize website content, meta tags, headers, and other on-page elements for improved search engine visibility.
  • Technical SEO: Conduct technical SEO audits and implement necessary enhancements to boost website architecture, site speed, mobile optimization, and crawlability.
  • Content Strategy: Collaborate with the content team to create and enhance high-quality, SEO-friendly content aligned with target keywords and user intent.
  • Link Building: Develop and execute efficient link building campaigns to enhance domain authority and elevate search rankings.
  • Performance Analysis: Monitor, analyze, and report on SEO performance utilizing tools like Google Analytics, Google Search Console, and other SEO software.
  • Competitive Analysis: Perform competitor analysis to identify strengths, weaknesses, and opportunities in the SEO landscape.
  • Stay Updated: Keep abreast of industry trends, algorithm updates, and emerging SEO techniques to ensure the application of best practices.
  • Collaboration: Engage closely with cross-functional teams, including marketing, content, development, and design, to integrate SEO best practices across website and marketing initiatives.

Qualifications:

  • Experience: 3-5+ years of demonstrated SEO experience with a strong history of driving organic growth.
  • Technical Skills: Proficient in SEO tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, etc.
  • Analytical Skills: Sound analytical abilities and the aptitude to interpret data, recognize trends, and make data-centric decisions.
  • Technical Knowledge: Solid grasp of technical SEO principles, HTML, CSS, and website content management systems (CMS).
  • Content Skills: Exceptional written and verbal communication skills with the capability to develop and optimize content for SEO.
  • Problem-Solving: Robust problem-solving skills and the capacity to work autonomously and collaboratively in a dynamic setting.
  • Adaptability: Flexibility to adjust to search engine algorithm changes and keep updated on the latest SEO trends and best practices.

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