Search Engine Optimization Specialist

2 weeks ago


Cape Town, Western Cape, South Africa East End Yovth Full time

Responsibilities for SEO Specialist

  • Manage SEO campaigns
  • Oversee client communication
  • Develop optimization strategies that increase our client's search engine results rankings
  • Manage multiple projects while executing timesensitive deliverables
  • Research SEO keywords using several tools such as SemRush, Keyword Planners, etc
  • Set measurable goals that demonstrate improvement in organic traffic metrics
  • Monitor daily performance metrics to understand SEO strategy performance
  • Efficiently communicate with other marketing professionals to align goals
  • Collaborate with others within the team to manage SEO strategy
  • Write compelling and highquality website content, including blog posts and page descriptions
  • Understand technical SEO and how to monitor and improve performance.
  • Update content and website links for maximum optimization and search engine rankings
  • Report performance to SEO clients monthly

Qualifications for SEO Specialist

  • Minimum of 2 years of experience in successfully developing and executing SEO campaigns
  • Understanding of search engine algorithms and ranking methods
  • Strong experience with Google Analytics, Search Console and Ad Words.
  • Knowledge of keyword research and data mining tools
  • Able to complete competitive analysis of other companies within the industry
  • Comfortable analyzing high volumes of data on a daily basis
  • Familiarity with WordPress or other content management systems
  • Experience with other aspects of marketing, such as customer growth and promotion, is a plus

Application Question(s):

  • How many years of work experience do you have with Google Analytics?
  • How many years of Marketing experience do you currently have?
  • How many years of work experience do you have with WordPress?


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