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Channel Specialist: Taverns
4 months ago
We Go Places How about you?
Job Grade: 10
Location:
Stellenbosch, Western Cape
Function:
Marketing
Sub Function:
Trade Marketing
Type of Contract:
Permament
Reference Number: 106165
Closing Date:
To champion consumer and shopper behaviour linked to a category in a channel.
Deliver on channel plan, build world class campaigns and trade materials, manage planning systems, conduct briefing and training sessions. Support brands, accounts and regions in planning and execution. Monitor performance, build insights and feedback into the channel and catman plans.
Analyse and Influence:
- Shopper and consumer insights
- Portfolio performance, and PICOS adherence
- Activation readiness and roll out
- Trade spend and return
- Merchandising materials
Develop:
- A picture of a perfect store layout, with disruption points per category
- A commercial story which supports the perfect store.
- Develop digital asset library
- Generic merchandising catalogue
- Catalogue of touchpoints and comms channels per key account
Plan:
- Assist in building the annual channel plan down to account level
- Assist in building the annual catman plan per account
Support:
- Key account, brand and regional planning and execution.
Execute:
- Channel plan, managing campaigns through SAP/ Coupa and other relevant systems
- Assist with category management plan implementation
- Ensure OTIF and ROI on all activity
Heineken Beverages (South Africa) (Pty) Ltd) is committed to an organisational culture that recognises, appreciates and values inclusion and diversity.
You must be fully eligible to live and work in South Africa to apply.