Brand Manager Health

2 weeks ago

Bryanston, South Africa Danone Full time
About the job

Contribute to the Everyday Nutrition (eating yoghurt segment - Activia and New Brand to be launched) and Plant-based portfolio (Alpro) by developing key global brands in South Africa (value and volume growth) whilst launching margin rich innovations rooted in consumer insight and need.


Brand and Portfolio Ownership

  • Own and monitor Health portfolio (Activia, Alpro and New Brand) sales performance (volume, value, profitability) in line with targets set
  • Understand all levers on P&L to drive profitability of the brands and portfolio
  • Understand all data sets (sales in; sales out; consumer knowhow; trends and growth platforms) to derive clear insights and "so what" actionoriented recommendations
  • Use consumer understanding and brand knowledge to uncover a powerful tension which the brand can take a stand on and therefore answer a consumer need for
  • Be able to understand and process new information
  • Provide solutions that have been critically thoughtthrough
  • Own and drive annual Brand Plan development and excellent execution, thereof
  • Be an advocate of the brand and own key brand activities and initiatives with Trade Marketing

Innovation, Renovation and Product Launches

  • Within identified growth spaces, ensure brand and portfolio answers specific consumer needs, insights, tensions, pain points, using digital and traditional insight tools
  • Creates new products, packaging and experiences leveraging the power of semiotics that strengthen and grow brand equity and experience
  • Lead innovation project with crossfunctional teams (R&I; Trade Marketing and Finance) to develop clear, sizeable and consumeroriented business cases
  • Be able to craft research (Qual. And Quant.) briefs that articulate the problem to solve and the required outcome, with clear understanding of both research processes
  • Manage Innovation P&L with Finance to shape the most desirable and business accretive P&L
  • Understand the Industrial processes and production process related to the innovation to understand opportunities / constraints on product development
  • Be an advocate of the innovation and own the trade story with Trade Marketing in the successful implementation of innovation launches and Marketing support

Unlocks Creative and Media opportunities

  • Create the right conditions for partners collaboration and uses great storytelling techniques to transform a factual brief into an inspiring story
  • Able to provide clear and inspiring briefs to both Creative and Media agency partners to unlock great creative and media solutions to amplify
  • Able to provide clear direction and feedback to Creative agencies on reverts, that builds encouragement and allows for forward movement
  • Able to critically assess if creative executions are right for Brand and portfolio, and whether the creative will effectively contribute to the critical KPIs needed for growth
  • Have Media knowhow and able to cocreate strong Media plans with S&I and Media Agency
  • Be able to critically evaluate overall Media Plans and KPIs presented by Media Agency

Digital Know-How

  • Understands the digital journey a consumer could follow and builds a strong digital media plan across priorities channels
  • Be able to critically evaluate Digital Plans presented by Media Agency

Consumer, Shopper & Trade insight

  • Take responsibility to personally listen and connect with consumers
  • Know the difference between the consumer and shopper of the brand and portfolio
  • Convert data from different sources to unlock insights for growth
  • Takes the critical insights for growth and articulate the key tasks the brand must do to unlock them
  • Be familiar with different trade channels and actively take part in trade visits
  • Be on the pulse of competitor activity

Key Stakeholder Management

  • Be and active member of the internal crossfunctional team, with frequent engagement to ensure OTIF delivery of projects and deliverables
  • Foster great working relationships with Creative and Media agencies through active leadership to achieve brand deliverables and KPIs
  • Open and trusting relationship with MM with weekly updates on projects and deliverables

Marketing Key Behaviours and Competencies

Marketing Budget

  • Manage weekly and monthly marketingrelated expenses
  • Manage budget both actuals and YTG phasing of the brands
  • Attend the monthly meeting to give feedback on the budget tracker

Nielsen Data

  • Understand monthly market trends by total SA; customer and region
  • Understand pricing interactions between brands and categories
  • Be able to understand raw data and derive insights from the data

Key behaviours

  • Focused on both what and how
  • Collaborative
  • Respectful
  • Proactive
  • Hungry for growth and learning
  • Able to adapt and pivot when direction changes
  • Able to summarise and succinctly articulate both on presentation and presenting
About you

ACADEMIC AND TRADE QUALIFICATIONS:

  • 3year Marketing or Businessrelat

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