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Senior Brand Manager Confectionery

4 months ago

Bryanston, South Africa Nestle Operational Services Worldwide SA Full time

**Location**: Bryanston, Head Office

**Qualification**: Post Matric Qualification i.e., Bachelor's Degree/IMM Diploma (Marketing Preferred)

**Experience**: Minimum 5 Years experience in Brand Management/ Marketing or in another commercial function e.g., Sales, CDT (FMCG/ Confectionary experience preferable)

**Closing Date**:13 March 2024

**Position Summary**

With a history spanning over 150 years, Nestlé didn’t become the world’s leading food and beverages brand by chance. Perfection is at the heart of what we do, and our people are always looking for the next big idea to cement our status.

We’re now looking for a Senior Brand Manager for our Confectionery department. The role will develop, manage and sustain a profitable brand by understanding, anticipating, creating and meeting consumer needs.

**A day in the life of the Senior Brand Manager**:

- ** Know your consumer deeply** - understand the consumer behaviour by conducting qualitative and quantitative studies in liaison with the local research team and research partners.
- Differentiates consumer segments based on insights.
- ** Inspire with Brand Vision and Essence** - Deeply understand, actively and consistently ensures the Brand Essence governs everything the brand says and does.
- **Delight with Product & Packaging Experience** - Champions development of relevant and preferred packaging and product solutions to improve the consumer experience and contribute to sustainability goals.
- **Win with Shoppers** - Understands the relevant shopping environment and behaviours and how it can be leveraged to delight shoppers and improve performance.
- Defines the desired relative price of products within the brand and versus other brands/products so it is aligned with consumers’ perceived value relative to competitors and portfolio strategy.
- ** Innovate Bigger Bolder Better** - Passionately seeks out ideas and leverages internal and external resources to contribute to the development of an innovation pipeline.
- Ensures consumer and Confectionary Professional centricity, applies Innovation levers, maintains vibrancy via relevant innovation and renovation for his/her brands to deliver against commercial objectives.
- Accountable and responsible for providing quality Concept briefs to the I&R and project Managers.
- ** Plan and Executive Flawlessly** - Contributes to the development and execution of a strong, cross-functionally aligned brand and Integrated Commercial Plan for consumers.
- Tracks and monitors the performance and strategic alignment of your brand.
- Understands and manages the business impact of marketing spend (PFME) of her/his brand.
- ** Create Engaging Brand Experiences** - Contributes and manages the development process of creating Ownable Brand Propositions and Big Ideas.
- Works in partnership with communication agencies to develop engaging business building communication for consumer.
- Ensures all brand communication contributes to enhancing the company image.
- Embraces e-business and digital to drive brand and business performance.
- ** Financial & Business Acumen** - PFME Budget and Agency Scope of Work management and Profit & Loss understanding.

**What will make you successful**:

- Minimum 5 years’ experience in Brand or in another commercial function with 2 years Brand Manager experience with a Marketing Degree or background
- Confectionery experience is advantageous.
- Experience working in cross functional teams and strong stakeholder management
- Experience with leading and coaching a team.
- Passion for confectionery.
- Has contributed to the development and implementation of business strategy aimed at increasing brand competitiveness.
- Problem solving and managing for results are critical