Brand Manager

2 days ago


Bryanston, South Africa Nestle Operational Services Worldwide SA Full time

**Location**: Bryanston, Head Office

**Qualification**: Bachelor’s degree in Marketing / IMM Diploma (Marketing Preferred)

**Experience**: A minimum of 3 years Brand Management experience (preferably in a FMCG environment) with a reasonable amount of exposure to the core Marketing competencies: consumer insight, go-to-market strategy, budget & planning, business & financial management, new product development, digital media & an understanding of the trade and key commercial principles.

**Closing Date**:7 June 2024

**Position Summary**

With a history spanning over 150 years, Nestlé didn’t become the world’s leading food and beverages brand by chance. Perfection is at the heart of what we do, and our people are always looking for the next big idea to cement our status. As thus, we are seeking a Brand Manager to oversee the Creamers portfolio. The role will lead development, manage and sustain a profitable brand by understanding, anticipating, creating as well as meeting consumer needs.

**A day in the life of the Brand Manager for Creamers**:

- Understand category dynamics and identify ways to improve Brand performance in short, medium and long term.
- Effectively manage creative and media agencies as strong business partners to develop plans that drive business results.
- Collaborate with Functional teams to implement Brand strategies.
- Develop brand plans, with specific focus on the next year aligning with Business Unit on activity grids for planned new products and key promotional initiatives.
- Work cross functionally to develop the specific parts of the budgeted plan, including and new product timelines, trade activities, volumes, pricing, promotion, media support and A&P spend.
- Provide input to finance to develop the category and brand P&L for the Budget and manage the business via a monthly in-depth review of the P&L.
- Present an overview of the category, as well as plans to drive Category share performance and financial KPI’s at least twice per year to the Business Executive Manager
- Manage the business in respect of the monthly CBPE discipline, anticipating gaps and opportunities and proposing actions to address them.
- Manage the detail of new product introductions, and transitions on existing products via cross functional collaboration in various meetings.
- Develop high impact consumer communications, by integrating all media options to achieve brand and business goals which maximize our Return on Investment.
- Based on brand strategy, competitive and internal financial analysis review pricing strategy and make recommendations for periodic price increases.
- Use business processes and resources to translate insights into innovative solutions by creating and environment in which associates are supported in developing more innovative solutions.
- Develop comprehensive marketing plans that bring brand into life through creative implementation of core mix to achieve strategies.

**What will make you successful**
- Bachelor’s degree in Marketing/IMM Diploma (Marketing preferred)
- Minimum of 3 years brand management experience (preferably in a FMCG environment) with a reasonable amount of exposure to the core Marketing competencies: consumer insight, go-to-market strategy, budget & planning, business & financial management, new product development, digital media & an understanding of the trade and key commercial principles.
- Proven track record to work independently
- Experience working in cross functional teams
- Demonstrated success in leading relevant projects from end to end, with a key focus on brilliant execution metrics and the delivery of business results


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