B2b Copywriter

2 weeks ago

Cape Town, Western Cape, South Africa Upbeat Agency Full time

About Us
We're Upbeat, a dynamic DTC marketing agency currently undergoing a transformative phase. Based in London, we operate as a remote team, embracing the flexibility and innovation that comes with it.

We specialise in helping our clients grow by providing comprehensive services in strategy, media buying, and creative production, including video content.


Our in-house capabilities allow us to build deep client relationships and have a meaningful impact on their businesses throughout the entire user journey.

Committed to investing in our agency's growth and with exciting new projects on the horizon, we are expanding our internal marketing efforts.


We're passionate about helping our clients grow and thrive in the digital landscape, and we're now looking for an experienced mid-weight B2B copywriter to join our internal marketing team to help promote our agency to potential clients.


Job Summary
The Mid-Weight B2B Copywriter role at Upbeat is dual-focused. You'll be elevating the presence of both our Founder's personal brand and the Upbeat Agency brand across various platforms.

You will craft engaging and strategic content that reflects the expertise of our founder and Upbeat Agency in performance marketing, e-commerce, lead generation, and paid advertising.


This role involves working closely with our founder to develop and execute a social media content strategy that amplifies their personal brand and our agency brand mainly on both LinkedIn and Twitter.


Your expertise in both the LinkedIn and Twitter platforms, including analytics, algorithms, posting types, follower growth strategies, and traffic generation, will be pivotal in driving the success of our personal branding and agency branding efforts.

If you're passionate about B2B marketing and are skilled in crafting engaging social media content with a deep understanding of the LinkedIn and Twitter platforms, the importance of personal branding, and an interest in the entrepreneurial landscape, we're excited to hear from you.


Responsibilities
-
Content Strategy: Formulate a comprehensive content strategy for personal and agency branding across our blog and social media channels.
-
Research: Conduct in-depth research to gather data and insights that support the content creation process within the chosen content pillars.
-
Idea Generation: Generate creative and thought-provoking content ideas that align with industry trends, with a spotlight on the content pillars of general business, industry-specific topics (DTC marketing, performance marketing, e-commerce, and lead generation), and reactionary content, all while considering the entrepreneurial landscape.
-
Blog Writing: Write engaging, SEO-optimised blog content for the Upbeat Agency.
-
Social Media Management: Create compelling posts and manage Upbeat Agency's and our Founders brand across LinkedIn and Twitter.
-
Ghost writing: Create high-quality written content that reflects the founder's voice, including articles, posts, and comments, with a focus on thought leadership in performance marketing, e-commerce, lead generation, and paid advertising on both LinkedIn and Twitter.
-
Outreach: Craft outreach pieces for industry-related publications.
-
Audience Engagement and Community Building: Actively engage with followers, respond to comments, and participate in relevant discussions to build a strong online community and network. Identify and interact with influencers, industry leaders, and potential clients.
-
Lead Generation: Utilise LinkedIn and Twitter for lead generation activities, including leveraging LinkedIn's specific B2B capabilities. Track and report on leads generated through these platforms.
-
Analytics and Performance Tracking: Monitor and analyse key performance indicators (KPIs) to gauge the effectiveness of content and strategy. Produce regular reports on engagement, growth, and ROI, and use insights to refine strategies.
-
Social Media Platform Expertise: Demonstrate an in-depth understanding of the LinkedIn and Twitter platforms, including analytics, algorithms, posting types, follower growth strategies, and methods for driving traffic.
-
Collaboration with Marketing Team: Collaborate with other marketing team members to ensure a cohesive content strategy across all platforms. Work alongside SEO, graphic design, and video production teams for integrated content creation.
-
Staying Ahead of Trends: Stay informed about the latest trends, updates, and best practices on LinkedIn and Twitter. Experiment with new content formats and strategies to continually evolve the brand presence.

Experience and Skills

  • 3+ years' experience in B2B copywriting.
  • 3+ years' experience in creating B2B content for both LinkedIn and Twitter, with a strong portfolio demonstrating thought leadership in performance marketing, ecommerce, lead generation, and paid advertising across search and social, particularly within the chosen

  • Freelance B2B Copywriter

    2 weeks ago

    Cape Town, Western Cape, South Africa Persuade Full time

    Freelance B2B copyWriter needed for sales agency.Key responsibilities:Collaborate with our sales team to align messaging and ensure seamless follow-upQualifications:Proven track record of success in B2B copyExceptional writing skills with a keen eye for detail and a persuasive toneAbility to work collaboratively with cross-functional teams and adapt to...

  • B2B Conversion Copywriter

    2 weeks ago

    Cape Town, Western Cape, South Africa Delta-v Full time

    Are you a B2B copywriter who's obsessive about understanding the buyers that you're writing for, and then driving conversion with your copy?About Delta-v Delta-v's mission is to accelerate the growth of exceptional software companies. We do this by helping these companies with the thing they struggle the most with - operating sales development teams that can...

  • SEO Content Copywriter

    2 weeks ago

    Cape Town, Western Cape, South Africa Ad Talent Africa Full time

    Who we are:We are a leading digital B2B company with a focus on data, analytics and technology.What we do:We provide effective digital solutions to global clients.What we are looking for:An experienced and dynamic SEO Content Copywriter to join our team.What you will do: Brainstorming and developing outofthe box creative campaign strategies on a weekly and...

  • Copywriter

    2 weeks ago

    Cape Town, Western Cape, South Africa Plumery Full time

    We are a Fintech Startup providing technology to banks. Based on our platform, banks can build mobile apps, web apps, and other services.We are building our sales and marketing department and are looking for a copywriter to elevate our brand visibility and drive inbound sales.Key responsibilities: Research and draft topics the posts and coordinate activities...

  • Junior Copywriter

    2 weeks ago

    Cape Town, Western Cape, South Africa INFUSEmedia Full time

    Are you passionate about marketing? Ready to dive into the world of demand generation? INFUSEmedia is one of the fastest-growing lead generation companies in Massachusetts according to Inc. magazine—in fact, we just placed #54 in the Inc. 5000Tasks: Create content of value to our prospects with the purpose to drive awareness, and quality leads, and/or...

  • Senior Copywriter

    2 weeks ago

    Cape Town, Western Cape, South Africa plumery Full time

    We are a Fintech Startup specializing in providing cutting-edge technology solutions to banks. Our platform empowers banks to develop mobile apps, web apps, and various other services.Key Responsibilities: Research and create engaging content topics in collaboration with researchers. Conduct in-depth keyword research utilizing tools like SEM Rush to shape...

  • Copywriter

    2 weeks ago

    Cape Town, Western Cape, South Africa The Social Effect Full time

    You are a masterful advertising wordsmith. You love crafting ad copy and scripts that will genuinely invoke laughter, pack a knockout punch, and flip someone's switch from one state of mind to another. You love seeing words come alive with meaning, depth and character.What we're looking for:A Junior Copywriter with a razor-sharp wit and a penchant for...

  • B2b Content Executive

    2 weeks ago

    Cape Town, Western Cape, South Africa Boss Digital Full time

    Thanks so much for checking out our job ad.We're looking for a content creator that can take any industry and bring it to life.They will be be highly creative and enjoy injecting personality into a wide variety of B2B brands. The person will be willing to take risks, think with ambition, and be in possession of a great sense of humour.If we had to narrow the...

  • Copywriter (Remote)

    2 weeks ago

    Cape Town, Western Cape, South Africa INFUSEmedia Full time

    Qualifications: Person with (proven)English writing skills; Previous copywriting experience (2+ years) Technical knowledge and B2B writing experience preferred; Excellent timemanagement and organizational skills Ability to work with tight deadlines and in a fastpaced environment; Ability to follow instructions and edit work on short notice based on client or...

  • Copywriter & Researcher

    2 weeks ago

    Cape Town, Western Cape, South Africa Blacfox Enterprises Full time

    About the jobWe are next-generation growth strategists. Blacfox specialises in digital marketing in the tech industry. We serve some of the world's largest brands like Microsoft, SAP, VMware, and LexisNexis.Our key differentiators are: Research capabilities from macro level down to deep persona level Insightbased narrative skills Prospect journey mapping...

  • B2B Product Marketer

    2 weeks ago

    Cape Town, Western Cape, South Africa Delta-v Full time

    About Delta-v Delta-v's mission is to accelerate the growth of exceptional software companies. We do this by helping these companies with the thing they struggle the most with - operating sales development teams that can consistently generate high quality sales pipeline. We're based in Claremont, Cape Town, and have an environment where we're focused on...

  • Head of B2B Marketing

    2 weeks ago

    Cape Town, Western Cape, South Africa SAWOO GmbH Full time

    Du suchst nach einer Führungsrolle im Marketing eines schnell wachsenden jungen Unternehmens?Du willst zeitlich flexibel Remote arbeiten und Dir ist eine langfristige Zusammenarbeit mit fester monatlicher Vergütung wichtig?Dann ist unser Job evtl. genau der Richtige für DichWir suchen nach einem erfahrenen B2B Marketing Manager (m/w/d), der unsere...

  • Cape Town

    2 weeks ago

    Cape Town, Western Cape, South Africa Highbury Media Full time

    Job description Develop and execute digital marketing strategies in conjunction with the management team to drive business objectives, (includes both B2C & B2B). Measure and analyze the performance of digital marketing campaigns Create, maintain and manage a content marketing calendar that tracks all aspects of the creation and delivery of campaigns...

  • Digital Content Manager

    2 weeks ago

    Cape Town, Western Cape, South Africa Black Snow Africa Full time

    A key aspect of this position will be to generate relevant, interesting and engaging content across digital mediums both internal and external communications. Working with the creative and strategic team, you will be one of the key people responsible for ensuring strong strategic direction on content and overall content excellence.Note:We are not however...

  • Social Media Manager

    2 weeks ago

    Cape Town, Western Cape, South Africa The KPS Full time

    We are looking for a Social Media Manager.Requirements and Job Description: Content Creator and Editor (Adobe Suite, Photoshop, Illustrator, canvas, video editing) Post, Edit, Manage of Facebook page, Instagram and Tiktok. Content and community management. Engagement and responding to inboxes and DMs for client enquiries and complaints. Knowledge on the...

  • Product Marketing Manager

    2 weeks ago

    Cape Town, Western Cape, South Africa I-recruitment agency Full time

    Non-Negotiables 35 years in product marketing, with experience in identity verification or financial services. Must have Enterprise B2B product marketing and inbound demand generation experience. Exceptional copywriting and content creation skills with a proven ability to craft engaging and persuasive narratives.- What we are looking forThis role reports...

  • E-commerce Product Assistant

    2 weeks ago

    Cape Town, Western Cape, South Africa Performance Brands Full time

    We are looking for a highly motivated E-commerce Product Assistant who is passionate about all things e-commerce, to join the Digital Department at our Head Office in Cape Town.Reporting to the Digital Manager, this role is a fantastic opportunity to grow your career in multi-channel B2B and B2C e-commerce while working on South Africa's leading sporting,...

  • Digital Marketing Coordinator

    2 weeks ago

    Cape Town, Western Cape, South Africa Performance Brands Full time

    Performance Brands is looking for a highly motivated Digital Marketing Coordinator who is passionate about all things content and paid media to join the Digital Department at our Head Office in Cape Town.Reporting to the E-Commerce Manager, this role is a fantastic opportunity to grow your career in the B2C and B2B e-commerce environment while working on...

  • Sr. Content Marketing Specialist, Sustainable

    2 weeks ago

    Cape Town, Western Cape, South Africa LSEG (London Stock Exchange Group) Full time

    Role OverviewThe Corporate Affairs & Marketing organisation acts as a strategic partner to the LSEG business, powering commercial value through an insight led approach that maximizes the impact of our investment and our relevance in the market.This role in the Sustainable Finance and Investment (SFI) thematic marketing team supports the Sustainable Finance...

  • Pr And Communications Specialist

    2 weeks ago

    Cape Town, Western Cape, South Africa Ozow Group. Full time

    What to expect In this role as PR & Communications Specialist at Ozow, you will be responsible for creating compelling, on-brand content across multiple channels and formats to engage our audiences and support marketing initiatives. You will also be responsible for growing and expanding Ozow's brand throughout the media and across organic platforms of brand...