Demand Generation Manager

2 weeks ago


Randburg, Gauteng, South Africa iOCO Full time

JOBNUMBER

iOCO02910

  • CONTRACT TYPE

Permanent

  • STATE/PROVINCE

Gauteng

  • CONTRACT TYPE
:

Hybrid

The Role:

Join the iOCO

Infrastructure Services Community:
Where Work is an Adventure, Not Just a Job. We are looking for a dynamic and results-driven
Demand Generation Manager to join our team.

The Demand Generation Manager will play a critical role in driving growth by developing and executing strategic marketing campaigns to generate leads and nurture prospects through the sales funnel.


Skills and Experience:

What you'll do:

-
Strategy Development:

  • Formulate and execute demand generation strategies aligned with overall business objectives.
  • Collaborate with crossfunctional teams to develop targeted campaigns that resonate with our target audience.
  • Alignment of different areas of the sales and business development ecosystem to identify customer leads and opportunities.
-
Campaign Management:

  • Lead endtoend execution of demand generation campaigns, including planning, implementation, and performance analysis.
  • Utilize a multichannel approach, incorporating our sales, business development, and marketing, channels to maximize reach.
-
Lead Generation:

  • Implement lead generation programs to acquire and nurture leads through the sales funnel.
  • Utilize datadriven insights to optimize lead quality and conversion rates.
  • Leverage and collaborate with the sales and business development ecosystem to prove new lead opportunities for the BU sales structure.
-
Lead Generation:

  • Implement lead generation programs to acquire and nurture leads through the sales funnel.
  • Utilize datadriven insights to optimize lead quality and conversion rates.
  • Leverage and collaborate with the sales and business development ecosystem to prove new lead opportunities for the BU sales structure.
-
Content Development:

  • Collaborate with content creators to develop compelling and relevant content for different stages of the buyer's journey. (e.g. Marketing and sales collateral and proposals).
  • Ensure consistency in messaging and branding across all demandgeneration activities.
-
Analytics and Reporting:

  • Track, analyze, and report on the performance of demand generation campaigns using relevant metrics.
  • Take part and collaborate with existing report requirements and structures.
  • Provide actionable insights to refine strategies and improve campaign effectiveness.
-
Technology Utilization:

  • Leverage marketing automation tools, CRM systems, and other technologies to streamline and optimize demand generation processes.
  • Stay abreast of industry trends and emerging tools to enhance campaign performance.

Your Expertise:

  • Proven experience in demand generation and business development.
  • Proven experience in account management, business development management, and leadership.
  • Strong understanding of marketing automation tools, CRM systems, and analytics platforms.
  • Exceptional project and program management and organizational skills.
  • Excellent communication and collaboration abilities.

Qualifications Required:

  • Grade 12/Matric
  • Bachelor's degree in Information Systems, Business, or a related field.
  • Specialist sales and project management certificates.

Other:

Other information applicable to the opportunity:

  • Permanent position
  • Location: Randburg

Why work for us?

  • At iOCO, we believe anything is possible with modern technology we are continuously pushing the boundaries of innovative solutions across multiple industries using an array of technologies.
  • Our culture of continuous learning will ensure that you will have all the opportunities, tools, and support to hone and grow your craft.
  • By joining IOCO you will have an open invitation, a place where you will be able to connect and learn from your peers by sharing ideas, experiences, practices, and solutions.
  • We encourage diversity and work culture, and
    Setting U up for
    Success **#SuuS


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