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Demand Generation Manager
2 weeks ago
JOBNUMBER
iOCO02910
- CONTRACT TYPE
Permanent
- STATE/PROVINCE
Gauteng
- CONTRACT TYPE
Hybrid
The Role:
Join the iOCO
Infrastructure Services Community:
Where Work is an Adventure, Not Just a Job. We are looking for a dynamic and results-driven
Demand Generation Manager to join our team.
The Demand Generation Manager will play a critical role in driving growth by developing and executing strategic marketing campaigns to generate leads and nurture prospects through the sales funnel.
Skills and Experience:
What you'll do:
-
Strategy Development:
- Formulate and execute demand generation strategies aligned with overall business objectives.
- Collaborate with crossfunctional teams to develop targeted campaigns that resonate with our target audience.
- Alignment of different areas of the sales and business development ecosystem to identify customer leads and opportunities.
Campaign Management:
- Lead endtoend execution of demand generation campaigns, including planning, implementation, and performance analysis.
- Utilize a multichannel approach, incorporating our sales, business development, and marketing, channels to maximize reach.
Lead Generation:
- Implement lead generation programs to acquire and nurture leads through the sales funnel.
- Utilize datadriven insights to optimize lead quality and conversion rates.
- Leverage and collaborate with the sales and business development ecosystem to prove new lead opportunities for the BU sales structure.
Lead Generation:
- Implement lead generation programs to acquire and nurture leads through the sales funnel.
- Utilize datadriven insights to optimize lead quality and conversion rates.
- Leverage and collaborate with the sales and business development ecosystem to prove new lead opportunities for the BU sales structure.
Content Development:
- Collaborate with content creators to develop compelling and relevant content for different stages of the buyer's journey. (e.g. Marketing and sales collateral and proposals).
- Ensure consistency in messaging and branding across all demandgeneration activities.
Analytics and Reporting:
- Track, analyze, and report on the performance of demand generation campaigns using relevant metrics.
- Take part and collaborate with existing report requirements and structures.
- Provide actionable insights to refine strategies and improve campaign effectiveness.
Technology Utilization:
- Leverage marketing automation tools, CRM systems, and other technologies to streamline and optimize demand generation processes.
- Stay abreast of industry trends and emerging tools to enhance campaign performance.
Your Expertise:
- Proven experience in demand generation and business development.
- Proven experience in account management, business development management, and leadership.
- Strong understanding of marketing automation tools, CRM systems, and analytics platforms.
- Exceptional project and program management and organizational skills.
- Excellent communication and collaboration abilities.
Qualifications Required:
- Grade 12/Matric
- Bachelor's degree in Information Systems, Business, or a related field.
- Specialist sales and project management certificates.
Other:
Other information applicable to the opportunity:
- Permanent position
- Location: Randburg
Why work for us?
- At iOCO, we believe anything is possible with modern technology we are continuously pushing the boundaries of innovative solutions across multiple industries using an array of technologies.
- Our culture of continuous learning will ensure that you will have all the opportunities, tools, and support to hone and grow your craft.
- By joining IOCO you will have an open invitation, a place where you will be able to connect and learn from your peers by sharing ideas, experiences, practices, and solutions.
- We encourage diversity and work culture, and
Setting U up for
Success **#SuuS
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