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Content Manager

4 months ago

Cape Town, Western Cape, South Africa Bash Full time

WE ARE BASH
We are a team of leaders. True owners, humble learners and friends.

We're here to overcome big challenges, build tech solutions for people to enjoy, while
doing the best work of our careers, together, as Bash.

This journey requires grit, ambition and teamwork to thrive. We are
transforming SA retail for the better; using a stable, secure base as our catalyst for change.

We are building on a scale that will
test our limits but when we break through, the impact on us and our customers will be profound.

We are looking for an experienced

Content Manager who'll focus on developing and growing the content strategy and execution for womenswear, beauty & jewelry; overseeing a cross-functional team to produce content that delivers on commercial objectives while engaging with customers across various digital channels.

WHAT YOU'LL DO:

  • Distill commercial objectives, customer insights and best practice learnings into strategic content focus for the women customer.
  • Write creative briefs, lead the content creation process and review proposed solutions aimed at delivering worldclass, insightled concepts.
  • Drive the development of new communication and engagement tactics by leveraging customer insight and best practice research.
  • Act as custodian of the womenswear customer; proactively acting on insights by refining the commercial plan, product merchandising strategy, omnichannel opportunities and driving new initiatives to maximise the sales potential.
  • Analyse weekly sales, content objectives and activity in the market to ensure the right timing for merchandise callouts as well as local relevance of content, and take actions based on results.
  • Seek out areas for continuous improvement by evaluating content's impact through behavioural data and user testing. Think outside the box to reimagine what content can be and do for our customers.
  • Report on the performance of campaigns with clear learnings and actionable insights.
  • Deliver content solutions within the time and budget scope.
  • Support the Creative Operations Manager and Producer to improve efficiencies across the department and implement new ways of working.
  • Implement reactive content solutions based on engagement findings and trade performance.
  • Develop relationships with the relevant brands and establish guidelines and processes to align activity, leverage campaigns and combined reach where needed.
  • Manage one direct report.

WHO YOU ARE:

This job is for you if you have:

  • Bachelor's degree or equivalent.
  • 3+ years of experience leading content ideation and developing engaging campaigns for digital channels.
  • 1+ year(s) ecommerce experience
  • Fashion/lifestyle retail industry experience is advantageous
  • Exceptional organizational and communication skills
  • Selfstarter who can work independently and motivate others

One or more of the following will help you stand out:

  • Experience building core payments solutions working in a fast-paced environment
  • Having a keen eye for detail and simplifying complexity
  • Enjoy working with a crossfunctional team
  • Be known for delivering highquality work while keeping your own team productive, fun, and happy

WHERE YOU'LL BE
Our working model is
flexible and digital.
We don't clock watch or mind how or where you work. Our leaders are measured by their outputs and they know where and how they will get the job done.

We give
agency and enable remote working, most of the time, for the people who want it.

We are intentional about connecting and give you the tools & equipment to enable you to do work that matters.

We also believe that doing certain types of work happens best organically which is why we encourage our teams to travel so we can make magic happen face to face.

Our offices are a vibe. They are decked out to
make collaboration easy and help our team
create lasting connections with each other.



BASH BENEFITS:
WHAT'S IN IT FOR YOU?
-
A seriously smart team of people We are selective about who joins our team to make sure we're made up of the best of the best
-
Agency: Structures remain flat, accountability wide
-
Top $$:The best people, in the right roles, earning at the top tier. Our ethos is about quality and aligning merit and output with the rewards. We believe in reciprocity.
-
Saving for your future: Saving is not easy. Taking a chunk monthly for your future is imperative. We provide the fund and support to do just that
-
Hackdays:These happen monthly as we push the envelope and give our teams freedom to find the space to do things they have only had time to wonder about
-
Quarterly parties:Connection and community is our jam
-
Extensive opportunity to learn: Library, blinkist, interest groups and team rotations
-
Exclusive shopping discount:Save when you shop across 29 of SAs biggest brands