Regional Marketing Manager, Atlantic Seaboard: Real

2 weeks ago

Cape Town, Western Cape, South Africa Viv Gordon Placements Full time

We have a compelling Cape Town opportunity for a mid-weight Regional Marketing Manager (Atlantic Seaboard region) at a renowned, high-end Group in the property sector.

The purpose of this role is to intimately understand the company and its Marketing strategies, Brand and Corporate Identity - with the ability to translate those back into the region.

This entails a very close working relationship with the Operations/Sales team, with a view to empowering agents with the necessary strategies and tools to offer a differentiated real estate service to our clients.

You will assess the scalability of national/brand marketing initiatives into the Western Cape region, considering resources, cost and operational or systems required.

This exciting role will see you being the brand ambassador and custodian of the brand in the Western Cape Region.


Responsibilities:

  • Responsible for the development and implementation of the regional marketing plan
  • Develop and manage marketing processes and protocols within the region, in accordance with National Marketing guidelines
  • Responsible for the regional marketing budget. Working with managers to compile the budget and managing and tracking the budget during the course of the year
  • Offer rules, guidance, and advice to the region in the development and implementation of their marketing strategies and communications
  • Ensure that the region remains informed about all Group marketing through efficient and effective ongoing communication with the National Marketing team
  • Understand and promote the brand benefits in all regional marketing initiatives
  • Monitor and ensure adherence to brand compliance, positioning, identity, and standards by all offices in the region and their agents
  • Plan implementation strategies for roll out of national marketing campaigns into the region
  • Ensure that marketing focus is maintained within the region and that strategic marketing discipline is applied
  • Ensure that national marketing initiatives are carried through at regional and micro/agent level
  • Ongoing assessment of ad hoc PR and/or social media opportunities
  • Conduct Post-CampaignAudits on all major regional marketing campaigns, for presentation to regional management and National Marketing
  • Ongoing assessment of brand standardisation and compliance in marketing communications within the region
  • Ongoing Market and Competitor Intelligence, reporting findings to Operations and to National Marketing
  • Constructive feedback and input to National Marketing on innovative ideas and past learnings
  • Understand, assess and communicate the marketing benefits and options available on the company's bespoke CRM Software, including liaising with its Support team regarding feedback on new, amended or missing marketing collateral
  • Manage, review and report on brand template software, including the setup of accounts and management of invoicing
  • Comprehensive record keeping of all marketing activities at a microlevel in each office
  • Set up and administer a reference library (on Google Drive) with photographs in order to speed up decisionmaking
  • Manage, review and report on local and international proprietary communication channels e.g., Savills
  • Manage new briefs for area guides, development pages, agent profile pages, agent lifestyle images for submission
  • Identify and negotiate relevant regional 3rd party alliances and partnerships with the company so as to unlock added value and sponsorships for the region e.g., sponsorship of Agent meetings by attorneys
  • Management of local events and assisting the Events Team with regional events e.g., invitations, RSVP's seating plans, script, certificates and management and distribution of photos
  • Responsible for the management, development, and performance of the regional marketing team (including the social media manager, digital designer and marketing coordinator).

Requirements:

  • A Marketing qualification is essential
  • Digitally savvy with experience across the omnichannel digital spectrum including social, CRM and digital media
  • The ability to write well, with copywriting skills a plus
  • Natural leader and capable of managing a team, and able to handle a wide range of stakeholders all of which have challenging demands and loud voices
  • Must have a flair for creativity and be able to present well to large audiences
  • Strategically minded with a passion for brands (particularly those in the luxury space) and design
Excellent verbal and written communications skills

  • Excellent attention to detail
  • Keep abreast of current marketing and social media trends
  • Must be willing and able to work irregular hours
  • Team player with a strong work ethic
  • Positive and proactive, solution driven and helpful attitude at all times
  • Professional and calm communication skills when dealing with clients, suppliers, and colleagues
  • Be able to motivate and inspire the regional marketing team
  • Must be high energy and willing and able to 'get

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