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Marketing Analytics Specialist; Marketing Data

4 months ago

Sandton, South Africa Discovery Ltd. Full time

Business Unit:
Discovery Connect
Function:Marketing Management
Date:12-Jan-2023
Marketing Analytics Specialist; Marketing Data Science & Analytics Hub

About Discovery

  • Discovery's core purpose is to make people healthier and to enhance and protect their lives. We seek out and invest in exceptional individuals who understand and support our core purpose, and whose own values align with those of Discovery. Our fastpaced and dynamic environment enables smart, selfdriven people to be their best. As global thought leaders, Discovery is passionate about innovating in order to not only achieve financial success, but to ignite positive and meaningful change within our society.
    Key purpose
  • Discovery is a highperformance organisation which prides itself in attracting the best talent. Our environment is always buzzing with energy as smart, motivated people challenge themselves to find the best way to do things. In addition to being passionate about working in this fastpaced organisation, the successful applicant will be responsible for data extraction, analyses, modelling and BI reporting within the Marketing and Sales Analytics team.
    Key outputs
  • Source and provide customised data to the business
  • Expand the suite of automated analytical/KPI reports used by clients of the Marketing and Sales Analytics team (relating to lead volumes, call centre metrics, campaign performance etc.)
  • Be an enabler of performance marketing, i.e.
perform analyses, provide insights and build predictive models that will assist with:

  • Client segmentation and ideal client identification
  • Development and implementation of targeted marketing strategies
  • Optimisation of call centre operations
  • Digital marketing optimisation
  • Guide business stakeholders in what data to extract
  • Improve processes and databases where opportunities arise
  • Interpret and disseminate information via reports and publications

Competencies

  • Strong analytical and statistical modelling/machine learning skills
  • Skill in producing BI reports and working with BI software tools
  • Above average ability to work with, analyse and report on data
  • Ability to source data from both structured and unstructured sources
  • Good communication skills and ability to build relationships with key stakeholders
  • Ability to work under pressure and in conditions of change
  • A team player who can work alone when required and without supervision
  • Ability to multitask and to manage workload
  • Organized
  • High level of attention to detail
  • Resilience, enthusiasm, energy and drive
  • Positive, cando attitude
  • Ethical and able to maintain confidentiality and manage boundaries
  • Aligned to Discovery values and core purpose

Qualification and experience

  • Honours degree (or higher) in statistics, actuarial sciences, computer science (or equivalent, relevant qualification) with 1+ years' work experience OR BSc degree in statistics, actuarial sciences, computer science (or equivalent, relevant qualification) with 2+ years' work experience
  • Knowledge of statistical packages (R, SAS, SPSS, Python etc.)
  • Knowledge of BI reporting tools (Power BI)
  • Experience in statistical and machine learning modelling techniques
  • High level of computer literacy (advanced MS-Excel and SQL)
  • EMPLOYMENT EQUITY
The Company's approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply.