Campaign Manager: Category Growth Specialist

2 weeks ago

Cape Town, Western Cape, South Africa takealot Full time

, a leading South African online retailer, is looking for a highly talented Campaign Manager: Category Growth Specialist to join our team in Cape Town.

We are a young, dynamic, hyper-growth company looking for smart, creative, hard-working people to join us. We offer market-related benefits, a great work environment, and a promise that you won't be bored as long as you are prepared for a challenge and want to build something great.

This role reports to the Head of Performance & Projects

Your responsibilities will include:

Develop and implement a social media paid content strategy that supports 's Marketing objectives (with external counsel/workshop from brand strategy partners where required). Integrating Paid and Organic, with Paid strategic & implementation support from our Head of Performance Marketing and external agency. Run, Optimise, and Manage Takealot's performance channels with a core focus across Paid Social, and reporting on a daily, weekly, and monthly basis to the internal and external stakeholders. Liaise with other departments to direct the marketing priorities that enable business success across paid social & other paid media channels. Build and maintain relationships with our commercial partners at an account manager level and advise on best practices across performance and organic media channels. Develop & execute Paid Social Media strategies for key business categories Work closely with the Social Media Manager to align organic & paid strategies and campaigns across social media. Work closely with the Social Media Manager to build channel-specific content plans that engage and excite followers across all social media channels Execute all commercial paid campaigns as booked by the Advertising or Retail Marketing teams Technical implementation of campaign strategies (campaign setup, bidding strategy executions, and feedback loop), and A/B test across all performance marketing channels. Run, Optimize and Manage our campaign sets across various channels(Google, Facebook, TikTok etc) and platforms (web + app) Develop, scale, and continuously refine and optimize our campaign strategy for the future, ensuring our full-funnel marketing strategy complements each performance channel. Plot out the category-specific growth across digital channels, identifying strategic growth audiences and building a high-quality category-specific media plan.

Attributes required:

Data-driven decision-making capabilities with the ability to converse with all levels of management about their approach. A strong problem-solving and solution-orientated mindset. Attention to detail in all levels of their approach to campaign management. (Campaign set up and reporting) E-commerce experience (Required)

Qualifications and Experience:

A tertiary qualification is required preferably in Marketing, Statistics, Mathematics, or Computer Science At least 3-5 years of experience in a campaign manager role. Certifications: Google Ads (Required) Google Analytics (Required) DoubleClick (Beneficial) Experience on the following platforms: Google Ads (Required) - Includes Search(Required), Shopping(Required), Discover(Beneficial), YouTube(Required), and App Campaign (Beneficial) Google Marketing Platform: (Having experience across all is beneficial but not required) SA360 (Beneficial) DV360 and CM360 (Beneficial) GA360 (Beneficial) and GA4(Beneficial) Experience on the following platforms Social Platforms: Meta Ads ( Facebook, Instagram, Whatsapp) (Required) TikTok (Required) Snapchat (Beneficial)

The Environment :

employees are entrepreneurial and dynamic, smart, customer- centric, fun and have the shared ambition of being the leading e- commerce company in Africa. We have fun, work hard, take ownership, work in teams to create solutions, and are always open to direct feedback/new ideas on where we can improve. We are short on ego and high on output. We are doers and not only thinkers, its all in the execution after all. We love what we do and what we are creating.

We seek to Employ an Extra Ordinary Mind who:

is forthright but respectful is an expert at doing, who can not only design but also execute is analytical, able to use data to make decisions is competitive, self-directed and strive to be the BEST (GREAT requires a lot of work and does not only happen during business hours is passionate about the potential of e-commerce and delivering a world-class customer experience is entrepreneurial, thrives under change and accepts it is a constant and always looks for solutions to do something better and faster is able to think about problems from a business perspective using technical and product input is curious and challenge the status quo is innovative and enjoys iteration is collaborative will be at the cutting edge of developing new concepts for thinks like an owner of the business. is SMART, has INTEGRITY and is HARDWORKING

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