Freelance Digital Marketing Analyst

2 weeks ago


Sandton, South Africa Flint Studio Full time
Company Description


We're a digital agency and consultancy based in Johannesburg, South Africa, specialising in transforming your brand's objectives into digital success.

With two decades in the workings of the Web, we're skilled in building systems, offering strategic digital consulting, and driving campaigns in order to reach your business's goals.


Job Description:

We're on the hunt for a passionate and analytical Digital Marketing Analyst to assist our dynamic team. If you have a knack for numbers, an insatiable curiosity, and a love for all things digital, then this is the perfect opportunity for you to unleash your data wizardry and take our marketing efforts to new heights

As a Digital Marketing Analyst, you'll have a critical role for our data-driven marketing strategies.

Your keen eye for detail and ability to uncover insights will be invaluable in optimising our campaigns and maximising our ROI.

Join us and become the Sherlock Holmes of digital marketing analytics

Education:

Certificate, Diploma or Degree

Experience:

Mid-Senior

Reference:

#FlintData2023-05

Type:

Freelance, part time

Working arrangement:

Remote or hybrid

Key Duties:

  • Responsible to
    collect, analyse, and interpret data from various digital marketing channels to measure campaign performance, user behaviour, and website analytics.
  • Develop and maintain
    reporting dashboards, providing regular updates to stakeholders on key metrics, trends, and insights.
  • Proficiency in data visualisation tools such as Looker Studio, Databox or similar
  • Identify areas for improvement and make
    datadriven recommendations to enhance digital marketing campaigns and strategies.
  • Conduct indepth analysis of customer segments, demographics, and behaviour to improve targeting for personalised marketing efforts.
  • Collaborate with internal teams to
    define tracking requirements and
    ensure proper implementation of tags, pixels and tracking codes.


Google Analytics
  • Google Tag Manager
  • Social Media Tags
  • Additional Platforms
  • Stay uptodate with the latest digital marketing tools, analytics platforms, and industry best practices, making recommendations for continuous improvement.
  • Assist in the creation and execution of A/B tests and CRO experiments to optimise website conversions, user experience or campaign performance.

Advantageous Skills:

  • Experience with marketing automation platforms (e.g. Ortto, Hubspot) and CRM systems.
  • Familiarity with SQL or other database querying languages.
  • Knowledge of statistical analysis and hypothesis testing.
  • Understanding of SEO principles and best practices.

Qualifications:

Requirements:

  • Accreditation or certification in Marketing, Analytics, or a related field.
-
5+ years with proven experience as a Digital Marketing Analyst or in a similar analytical role.

  • Strong analytical and problemsolving skills with a keen attention to detail.
  • Proficiency in Google Analytics or similar web analytics platforms.
  • Proficiency in Google Tag Manager.
  • Advanced Excel/Google Sheets skills and experience working with large data sets.
  • Excellent written and verbal communication skills to effectively present findings and insights.
  • Must be available to assist during normal business hours in a timeous manner.

Technical Skills:


Google Analyticsand Google Tag Manager.

  • Digital advertising platforms (e.g., Google Ads, Facebook Ads Manager).
  • Microsoft Excel, Google Sheets or similar spreadsheet software.
  • Experience with data visualisation tools and reporting platforms (e.g. Databox, Looker Studio, Whatagraph, Semrush, Moz etc)
  • Web analytics tracking implementation.
Additional Information

Application Process
-
Please respond by submitting your full updated CV, rate card summary of your past projects and 2 references (client/past employer)
:

  • No telephonic enquiries please.
  • Please do not respond to this ad if you do not match all the criteria for this position.


  • Sandton, South Africa Thuso SA Tours Full time

    We are on the lookout for a dynamic and passionate Digital Marketing Freelancer to join our team and help drive our company’s marketing efforts to new heights. As a Digital Marketing Freelancer, you will be responsible for providing strategic and practical advice to enhance our marketing activities, develop effective marketing strategies. Key...


  • Sandton, South Africa Shift ONE digital Full time

    We are currently seeking an experienced and analytical **Digital Marketing Planner** to join our client, a prominent e-commerce retail brand based in Sandton. This is an exciting opportunity for a skilled professional who is proficient in paid media campaigns, Google Ads, e-commerce, shopping ads, and social media ads. As a Digital Marketing Planner, you...


  • Sandton, South Africa Shift ONE digital Full time

    We are currently seeking an experienced and analytical Digital Marketing Planner to join our client, a prominent e-commerce retail brand based in Sandton.This is an exciting opportunity for a skilled professional who is proficient in paid media campaigns, Google Ads, e-commerce, shopping ads, and social media ads. As a Digital Marketing Planner, you will be...


  • Sandton, South Africa Absa Bank Limited Full time

    Bring your possibility to life! Define your career with us - With over 100 years of rich history and strongly positioned as a local bank with regional and international expertise, a career with our family offers the opportunity to be part of this exciting growth journey, to reset our future and shape our destiny as a proudly African group.Job Summary A...


  • Sandton, South Africa Absa Bank Limited Full time

    Bring your possibility to life Define your career with us With over 100 years of rich history and strongly positioned as a local bank with regional and international expertise, a career with our family offers the opportunity to be part of this exciting growth journey, to reset our future and shape our destiny as a proudly African group.Job SummaryA Digital...

  • Digital Analyst

    2 weeks ago


    Sandton, South Africa Absa Bank Limited Full time

    Bring your possibility to life Define your career with us With over 100 years of rich history and strongly positioned as a local bank with regional and international expertise, a career with our family offers the opportunity to be part of this exciting growth journey, to reset our future and shape our destiny as a proudly African group.Job SummaryAre you...

  • Digital Marketer

    2 months ago


    Sandton, South Africa Broll Property Group Full time

    **POSITION PURPOSE** The Digital Marketer plays a crucial role in driving the company's online presence and digital marketing initiatives. This role involves developing and executing digital marketing strategies across various channels to enhance brand awareness, drive traffic, and generate leads. **ESSENTIAL FUNCTIONS AND DETAILED DUTIES** **Digital...

  • Digital Marketer

    3 months ago


    Sandton, South Africa Futurelink Global Recruitment Full time

    **Introduction** Our Pharmaceutical client, based in Sandton, is looking for a Digital Marketer to join their team. **Duties & Responsibilities** - Design - define digital marketing strategy for company brands, meeting category/brand business goals and objectives - Plan and execute all digital marketing campaigns (POE media planning) including web,...


  • Sandton, South Africa Absa Bank Limited Full time

    Bring your possibility to life! Define your career with us - With over 100 years of rich history and strongly positioned as a local bank with regional and international expertise, a career with our family offers the opportunity to be part of this exciting growth journey, to reset our future and shape our destiny as a proudly African group.Job Summary Join...


  • Sandton, South Africa Absa Bank Limited Full time

    Empowering Africa's tomorrow, together one story at a time. With over 100 years of rich history and strongly positioned as a local bank with regional and international expertise, a career with our family offers the opportunity to be part of this exciting growth journey, to reset our future and shape our destiny as a proudly African group.Job SummaryLooking...

  • Digital Media Planner

    3 months ago


    Sandton, South Africa Dentsu Aegis Network Full time

    The purpose of this role is to be responsible for the smooth running of accounts and campaigns in the group, whilst managing and coaching the junior direct reports Job Title: Digital Media Planner **Job Description**: - Collaborates with internal team to deliver day to day strategic work for client(s), stewarding strategies through to execution in...


  • Sandton, South Africa Rentokil Initial Full time

    Rentokil Initial:Rentokil Initial is a Global services company employing over 57,700 colleagues across 90 countries with 4.9 million customers. We have local operations across all the major economies.The Company is at the cutting edge of technology and innovation as it strives to protect people and enhance lives, by controlling pests, improving hygiene and...


  • Sandton, South Africa Certified Talent Full time

    **Role Overview**: We're seeking a Creative Digital Marketing Specialist who thrives in a dynamic startup environment based in Sandton. You'll be instrumental in shaping our brand's digital presence, driving user engagement, and creating impactful marketing campaigns, **Key Responsibilities**: - Develop and execute innovative digital marketing strategies...


  • Sandton, South Africa Edge Executive Search Full time

    Interns to assist with projects and tasks at hand. We have an exciting opportunity for Digital Marketing graduates living with disabilities. **Requirements**: - Have a bachelor's degree in Marketing Management - Understanding of digital marketing - Marketing graduates available immediately for a contract - Effective communication skills - Passionate about...


  • Sandton, South Africa Star Personnel Recruitment Full time

    Our client is a leading marketing and brand distribution agency who are looking to grow locally and internationally. They are looking to hire a like-minded individual who is creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate - Develop a digital marketing strategy. To include: tracking...


  • Sandton, South Africa Millat Investments Full time

    Responsibilities: Collect data about target demographics and analyse market trends to improve the Business marketing efforts Track sales data and work with the Marketing teams to achieve the marketing goals Develop, implement and manage branding and marketing campaigns that promote the Business and its products and services Enhance brand awareness within the...


  • Sandton, South Africa Think-Career Full time

    Our client in the Insurance sector is looking to hire a strategic thinker with a deep understanding of sales & digital marketing who can manage and oversee the strategic positioning and promotion of the company's brand. Develop and execute the company's digital marketing strategies, ensure the successful implementation of campaigns that drive brand...


  • Sandton, South Africa Volkswagen Group Full time

    Job Description and Responsibilities: To communicate detailed VWSA marketing campaigns to assist in Dealers' marketing efforts. To ensure that VWSA provides adequate resources to the Dealer network to assist in their marketing efforts. To interact with Marketing Coordinators/ Marketing agencies/ Marketing Managers, present marketing plans to them and...

  • Digital Analyst

    1 week ago


    Sandton, South Africa Absa Bank Limited Full time

    Bring your possibility to life! Define your career with us - With over 100 years of rich history and strongly positioned as a local bank with regional and international expertise, a career with our family offers the opportunity to be part of this exciting growth journey, to reset our future and shape our destiny as a proudly African group.Job Summary The...


  • Sandton, South Africa Edge Executive Search Full time

    Interns to assist with projects and tasks at hand.We have an exciting opportunity for Digital Marketing graduates living with disabilities.Requirements: Have a bachelor's degree in Marketing Management Understanding of digital marketing Marketing graduates available immediately for a contract Effective communication skills Passionate about digital marketing...