Marketing Manager

2 weeks ago

Pretoria, Gauteng, South Africa Adams Adams Full time

Purpose of the role

Duties and Responsibilities

Strategy & Planning

  • Assist Business Units to determine and implement marketing strategy, whilst working closely with the Head of Marketing
  • Show initiative and creativity in determining how marketing can assist in growing their business practices.
  • Collaborate with Head of Marketing to determine budget for initiatives identified.
  • Track budgets throughout life cycle of strategy
  • Provide input regarding strategic planning and prioritisation on behalf of Head of Marketing and Marketing Committee
  • Ensure annual firm strategy, objectives and goals are met.
  • Liaise with key stakeholders daily, to fulfill all marketing requirements.
  • Manage and implement media strategy and plans for various business units demonstrating own initiative.

Project & Event Management

  • Take initiative in the project management of marketing plans and implementation of relevant elements within that plan, ensuring all deadlines are met.
  • Proactively take a holistic view of all projects by providing research, event management and strategic planning
  • Take responsibility for coordinating and implementing the Firm's client events, from conception through to completion.
  • Implement processes to track success of the project e.g., Client survey's post an event.

Positioning

  • Build brand awareness in the Global IP and South African market.
  • Ensure a good level of understanding of Law and service marketing.

Management

  • Coordinate and implement the firm's client events, from conception through to completion.
  • Manage the outputs of the Business Unit coordinators.
  • Work closely with external agencies (digital and PR) to promote and publicise the event.
  • Work closely with internal and external vendors when coordinating event details.
  • Conduct pre
- and post - event evaluations and report on outcomes.

Firm Research & Submissions

  • Assist in putting together detailed submissions to ensure the firm is ranked in the top global legal directories and listings.
  • Assist in putting together detailed research reports, including market and customer information on new and potential clients.
  • Keep accurate records on clients at all times.

Communications

  • Collaborate with prominent members of the firm, including Partners and PR to craft and pitch press releases and thought leadership columns.
  • Maintain branding standards of all marketing communications.
  • Proactively work with the businesses to keep communication channels open and deliver value.

Skills and Knowledge

  • Excellent understanding of the full marketing mix, including events, social media content generation, PR and internal communications
  • Excellent organisational prioritisation, and client service skills with the ability to work under immense pressure.
  • Excellent writing and communications skills are essential.
  • Event management experience.
  • Ability to provide input regarding strategic planning and prioritization on behalf of the Head of Marketing and Marketing Committee
  • Experience in identifying target audiences and devising campaigns that engage, inform and motivate.
  • Experience in handling detailed marketing budgets and forecasting / reporting results
  • Comfortable working with numbers, metrics and spreadsheets
  • MS Outlook, Word, Power Point and Excel (Advanced)
  • Advanced administration skills are essential.
  • Ability to work in a multitask and multideadline environment.
  • Able to work independently and be selfmotivated.
  • Ability to work and communicate effectively with a variety of people, both internally and externally
  • Understanding of media environments, timelines and constraints highly advantageous

Qualifications and Experience

  • Previous experience in a professional service environment will be advantageous.
  • At least 1 to 2 years' staff management experience.
  • 56 years relevant marketing experience
  • Matric or equivalent qualification
  • A relevant tertiary qualification in Marketing

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