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Specialist: Consumer Education
2 weeks ago
Consumer Education
Develop the Consumer Education strategy in line with the Company Strategy and Sales objectives.
Conceptualize new ideas to bring consumer education brand awareness for the organization.
Translate strategies into actionable goals and execute relevant projects / initiatives aligned to strategic objectives with specific performance measures and control systems to track progress.
Coordinate the sourcing, design, development, implementation and maintenance of effective Consumer education programs, aids and materials utilizing knowledge of methods in face to face, e-learning, radio TV and other platforms, aligned to business objectives.
Manage and oversee the requirements of the FSC GN500 for the verification agency.
Manage contracting with external providers and conclude SLA agreements with them.
Attend seminars and ASISA standing committees relating to Consumer Financial Education.
Brand
Manage in developing and implementing advertising strategies & campaigns
Researching market trends, consumer attitudes and gaps in the market, as well as competitors
Manage creative agencies relationship and delivery of work
Manage and oversee the internal creative team as well as external agencies when applicable, which supports all departments on production related deliverables; this spans a wide body of work from brochures, print materials, promotions, business cards, design elements for projects and brand communications
Co-ordinate briefs and monitor creative projects by liaising with the Creative Agency key contact and the key responsibilities include oversight of creative agency relationship and all project work associated with brand advertising and marketing assets produced by the agency including TV, digital, mobile, social and other media.
Corporate Identity
Ensure that branding at Branch office, vehicles and buildings are according to the official corporate image
Ensure that relevant material displays official brand i.e. gazebo's, pull ups, banners etc
Manage the displays of the Assupol branding at events i.e. sponsorships, gala, functions
Liaise relevant parties corporate identity on Print, TV, radio etc
Digital
Design and deliver informative brand and product content to our digital platforms with the following elements
Brochureware site and content hub for information on products, about the business, investor relations info, access to available careers and latest
Consumer Education
Contact us and branch information (Store Locator & location Bank)
Manage all outsourced agencies relationships and delivery
Monthly Reporting
Compile and oversee the budgets and provide expenditure reports monthly.
Compile monthly MANCO & EXCO reports
FORMAL EDUCATION
Degree in Marketing Management or relevant to Marketing & Consumer Studies
TECHNICAL/LEGAL CERTIFICATION
RE1 advantageous
RE5 advantageous
Project Management
EXPERIENCE
5 years in Marketing (Branding and Advertising) & Consumer Education
Project Management
3 years' experience in Consumer Education
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