Specialist: Consumer Education

2 weeks ago


Pretoria, Gauteng, South Africa The Hiring House Full time

Responsibilities

  • Develop the Consumer Education strategy aligned with the Company Strategy and Sales goals.
  • Generate new ideas to enhance consumer education brand awareness for the organization.
  • Translate strategies into actionable goals and implement relevant projects/initiatives aligned with strategic objectives using specific performance measures and control systems to monitor progress.
  • Coordinate the development, implementation, and maintenance of effective consumer education programs, aids, and materials across various platforms in line with business objectives.
  • Reporting and Monitoring & Evaluation Reporting.
  • Oversee compliance with FSC GN500 requirements for the verification agency.
  • Manage partnerships with external providers and establish SLA agreements with them.
  • Participate in seminars and ASISA standing committees related to Consumer Financial Education

Brand

  • Develop and execute advertising strategies & campaigns
  • Research market trends, consumer attitudes, and market gaps, as well as competitor analysis
  • Manage relationships with creative agencies and ensure timely delivery of work
  • Supervise the internal creative team and external agencies supporting all departments on production-related tasks. This includes a wide range of deliverables such as brochures, print materials, promotions, and brand communications design elements.
  • Coordinate briefs and oversee creative projects by engaging with the Creative Agency key contact. Key responsibilities include managing the creative agency relationship and all project work related to brand advertising and marketing assets produced by the agency across various media channels.

Corporate Identity

  • Ensure branding consistency at Branch offices, vehicles, and buildings according to the official corporate image
  • Display official brand materials correctly at events such as sponsorships and functions
  • Manage Assupol branding displays at events and liaise with relevant parties on corporate identity across various media channels

Digital

  • Create and deliver informative brand and product content on digital platforms including:
  • Brochureware site and content hub providing information on products, business details, investor relations, career opportunities, and more
  • Consumer Education resources
  • Contact information and branch details (Store Locator & Bank location)
  • Manage relationships and delivery with all outsourced agencies

Formal Education

  • Degree in Marketing Management or a related field such as Marketing & Consumer Studies

Technical/Legal Certification

  • RE

Project Management

  • 5 years of experience in Marketing (Branding and Advertising) & Consumer Education
  • Project Management experience
  • 3 years of experience in Consumer Education


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