On Trade Sales Executive

2 weeks ago

Johannesburg, Gauteng, South Africa Campari Group Full time

Date:
Mar 12, 2024- Location: Johannesburg, GT, ZA- Additional Location:

  • Function: Sales
  • Seniority Level: Entry level
  • Employment type: Permanent
  • Workplace Type: Remote
  • Company: Campari South Africa (Pty
    Want to be a crowd-stopper rather than a crowd-pleaser? Become a Camparista


At this point, you may not know exactly what it takes to be a Camparista, but you have the makings to be one of us.

We're the independent minded and passionate achievers in the spirits industry, innovating the iconic.

Be Part of Our Signature Mix

Company:
Campari South Africa (PTY) Ltd

Job Title:
Sales Executive - On Trade

Job Location:
Johannesburg

Reports to:
Area Sales Manager - On Trade

Organizational Layer (global, regional or local): Local

General Description of the Role

  • Campari Group is one of the top international players in the Premium Spirits Category. In South Africa we are further developing our already solid market presence, founded on the Premium Vodka Market Leader, SKYY, and on the expanded portfolio of Cinzano Vermouth, Wild Turkey Bourbon, Grand Marnier, Frangelico, Glen Grant Whiskey, Bisquit Cognac, Espolon, Aperol, Campari, Appleton Rum.
  • The Sales Executive position is a key role in the local commercial team within Inland Region and will be responsible for managing and influencing key performance indicators and driving volume and market share through the sales force.

Trade Management

  • Identified and implement new business opportunities.
  • Optimized customer services.
  • Formulation of account reviews and plans.
  • Manage and maintain assets.
  • Plan, execute and attend promotions and activations.
  • Monitor competitor trends.
  • Grow menu listings percentages of the brand portfolio.
  • Build and maintain customer relationships.
  • Increase the brands' visibility in venues and outlets as per the guidelines.
  • Anticipate customer needs and develop solutions to meet those needs.
  • Brief and train promoters on the brand guidelines.
  • Monitor sales and depletions for the ontrade market.

Key Performance Indicators

  • Customer database built & maintained.
  • Call schedules developed & maintained.
  • Daily / weekly / monthly planning.
  • Market potential opportunities identified, prioritized, actioned & tracked (Volume targets / Market Share / Intrade execution).
  • Promotions, Campaigns, & POSM planned, deployed & tracked.
  • Key Customers seen as per call schedule
  • Call execution & order objectives met.
  • Additional opportunities identified and appropriate action taken.
  • Competitor activities monitored and actioned against.
  • Customer negotiations conducted as required.
  • Information systems / tools fully utilized, Sales Force Automation
  • Authenticity and currency of information maintained.
  • Information security maintained in accordance with Company Information Protection Policy.
  • KPI progress maintained.
  • Expenditure controlled within budget.
  • Reports generated, analyzed, actioned & tracked.

Relationship Building

  • Customer service ethos implemented.
  • Customer relationships managed and leveraged.
  • Third party relationships optimized.
  • Corporate image maintained.
  • Maintain customer needs by solutionorientated
  • Sales standards maintained.

Key Relationships

_Internal:
Trade Marketing; Marketing; Finance_

_External:
__ _
_3rd Party Agencies_

Skills, Experience and Education

Knowledge:

  • Sales/Marketing principles and practices
  • Tailored sales procedure principles
  • Manage execution standards
  • Knowledge of the liquor industry, particularly On-Trade

Attributes:

  • Able to build positive relationships
  • Ability to plan, negotiate, execute pouring contracts
  • Team player who can work independently
  • Presentation Skills
  • Self-Management Skills
  • Assertiveness
  • Attention to details
  • High energy levels and drive
  • The ability to deliver results, overcoming difficulties, anticipating the future of the business/work and driving change.
  • The ability to find, implement and disseminate a culture of innovative solutions.
  • The ability to put himself/herself in the "consumer* / clients*' shoes", understanding their current needs and anticipating the future ones.
  • The ability to take effective decisions balancing market, products, financial and organizational issues.
  • Travel: 80%

Qualification & Experience:

  • Matric and completed 3 year sales/marketing qualification would be advantageous
  • 3 years relevant FMCG experience in sales and marketing
  • Experienced driver with a Code 08.

Our commitment to Diversity & Inclusion:

At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment.

Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual's race, religion, creed, color, national origin, ancestry, physical disability, mental disability, med

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