Media Strategist

2 weeks ago


Johannesburg, Gauteng, South Africa Primedia Broadcasting Recruiter Full time

Purpose of the role:

Key outputs

Product development:


Accountability for the development and go to market of new media products, across radio and digital brands, including the actual product details-specific input given to positioning, packaging, pitching etc.

Building relationships with key internal and external stakeholders to increase sales opportunities for the PMB's product and service offering
Guiding, coaching, and training the sales team on the products alongside providing the product and associated collateral.

Work in close association with the Research team on analysis and insights required, working alongside the chief Intelligence Officer to ensure that the resultant data is used effectively to drive market share.


Media sales strategy input:

Work in close association with the chief intelligence officer on sales strategy, particularly for agency teams, providing insight into buying and decision-making behaviour in the market
Actively contributing to the agency trading deal approaches and structures.
Assess various tactical solutions for the various segments
Find macro approach to meeting client needs and finding effective campaign opportunities
Post Campaign efforts to further improve upon within the business.
Deliver efficient, succinct strategic insights to clients and creative solutions.
Understand the relationship between Live and Archive data
Qualification

A formal marketing or media/related qualification would be preferable.
Experience required

Preferably, but not limited to, eight-plus years' work experience in a top media agency, in a strategy role
Good understanding of the SA media landscape
Strong relationships at a senior level in the media industry, well respected and liked
Essential to have strong digital as well as traditional media experience
Project management experience
Communication skills
Analytical skills
Research ability
Exceptional problem-solving ability
Strong negotiator
Persuasive
Result-driven and service-drive
Meticulous
Crisis management skills
Leadership skills
Good interpersonal skills
A firm knowledge of Radio and TV; and the respective digital platforms.
Technical skills required
Media analysis in Telmar SurveyTime/Nielsen Clear Decisions
Proficient in media planning/post-campaign software for all major media channels
Basic understanding of research approaches and tools
Good sense of how to design, package and present information
Ability to generate clear, actionable briefs as part of project management
Attributes
Strategic level thinker coupled with hands-on ability to operationalise the product strategies
Future-focused, particularly with regards to the changing media landscape
Collaborative and able to manage multiple stakeholders to execute on a project
Demonstratable track record in innovation
Highly professional interpersonal, communication and relationship-building skills
Ability to understand, operationalise and implement the company's overall strategy and related strategic trade plans at an operational level
Self-managed, initiative taker
Ability to work under pressure
Excellent communication and presentation skills

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