Digital Media Strategist

2 weeks ago


Johannesburg, Gauteng, South Africa Recruitment Dynamix (Pty) Ltd Full time

Our Digital Media Strategist is expected to be data driven, insights lead and a creative thinker, who strives to make meaningful impact on the business.

This role requires confidence, presence and the skills to make a meaningful impact.

You will not just take orders - this Digital Strategist is encouraged to direct, inspire and add value at every turn.


This role requires a high level of accountability and responsibility over the digital media investments we are entrusted to manage.


The Job Purpose:

  • Demonstrate real passion, care and vision for the brands in your portfolio.
  • Accountable for the successful delivery of digital media strategies, touchpoint recommendations, media opportunity evaluations, implementation plans and reports.
  • Ensure collaboration and alignment with external agency partners.
  • Deliver incremental media improvements based on live optimization reports, post campaign analyses, MMMs and audit results.
  • Understand the market, audiences and segments that will unlock market growth and opportunity on your portfolio.
  • Deliver accurate implementation plans
  • Source and deliver the best media owner relationships and partnerships and JBPs that deliver business outcomes and creative media opportunities.
  • Produce awardwinning entries and case studies that demonstrate real impact and results for our clients for internal and external awards.
  • Work closely with the Digital client success and Ad Operations team to ensure accurate and optimized campaign execution, delivery and reporting.
  • Resolve digital media related issues with a solution driven mindset, whilst maintaining strong relationships with colleagues, agency partners and clients.
  • Work collaboratively with Digital Media Analyst/s and Data Scientist/s.
  • Ensure budgets are properly managed and financial losses mitigated due to under / overspends.
  • Grow the strategic reputation of the agency by delivering worldclass strategic excellence.

What you can expect in an average week:

  • Attend key strategic briefings, status meetings, integration meetings with agency partners
  • Produce and present media strategies
  • Share pertinent and relevant insights reports, sourced by our insights team.
  • Be present and on time, to all required meetings.
  • Work collaboratively with our colleagues, global teams and creative agency partners.
  • Review and direct all online media outputs.
  • Collaboratively work with and direct the digital campaign managers, DV360 and search specialists.
  • Work collaboratively within the Digital Advertising Operations and Media Buying Team.
  • Write and present internal briefs across all digital disciplines, monitor progress, direct optimization changes, avoid under / overspends and add provide insight to post campaign reports.
  • Sign off digital media billing packs relevant to your portfolio, to ensure alignment and avoid under and overspends.
  • Update monthly forecasting reports.
  • Ensure the Mediatools platform is kept up to date and digital integrations are added and maintained.
  • Keep your Google, Facebook, Twitter and any other required media owner certifications up to date and participate in required training sessions.
  • Ensure that your time sheets are maintained and timeously updated.

Requirements:

  • Minimum of 34 years of digital media strategy experience
  • A marketing / media / communications degree, diploma or certificate
  • Google Fundamentals of Digital Marketing
  • Google Analytics
  • Google Ads Video
  • Google Shopping Ads
  • Google Display Ads
  • Google Ads Search
  • Facebook Blueprint Planning

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