Marketing Manager Access Control

2 weeks ago

Durban, KwaZulu-Natal, South Africa Assa Abloy Full time
Marketing Manager Access Control
Great career opportunity for a Marketing Manager - Access Control

Location:
Durban

Company:
Impro Technologies

Summary


The Marketing Manager is responsible for planning, leading, and executing marketing campaigns for Impro Technologies (Pty) Ltd throughout the EMEAI region, integrating with the ASSA ABLOY corporate marketing teams as well as local sales team on campaign priorities, plans, and developing demand creation programs.


Specific responsibilities include defining target markets in these EMEAI countries, determining the best tactical mix (inbound & outbound) to drive leads, designing calls to action, executing integrated marketing activities, allocating budget, and setting program goals and measurement criteria.


This is an exciting, fast-paced position with the opportunity to work on the full breadth of marketing activities at one time.

A self-starter with strong marketing, communications and integrated digital marketing and agency management experience would be ideally suited to this position.


Duties and Responsibilities include the following. Other duties may be assigned.

  • Build and execute rolling annual and quarterly marketing plans and campaigns within the Corporate Framework (reputation, demand creation, sales enablement, and market intelligence), aligning with corporate segment marketing plans, sales goals, digital transformation initiatives and annual budgets.
  • Interlock with the various department leaders to ensure agreement on priorities, adjusting as required by changing market conditions and emerging opportunities.
  • Develop and execute measurable country/region demand creation programs that drive leads and revenue through direct and indirect sales teams.
  • Collaborate with global/regional and central resources in the strategic development of campaigns, PR, social media, product literature, event displays, product positioning, value proposition messaging and web marketing programs worldwide to execute in MEA countries.
  • Work with Web resources to ensure that inbound traffic can be converted into known leads through a bestinclass Web experience.
  • Identify enablement gaps through ongoing analysis and business review sessions with key stakeholders; accountable for creating, upholding, and improving the readiness & marketing enablement process.
  • Localize/customize content for new product introduction deliverables based on developed positioning and messaging.

Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and/or Experience

  • BA/BS degree in marketing, communications, or related area
  • Minimum 5 years marketing experience
  • Access control solutions marketing experience a plus
  • Solid experience in managing digital/social media programs in MEA and Content Syndication via digital partners/3rd parties in driving leads and revenue.
  • Proven record of supporting sales to meet or exceed pipeline and revenue targets.
  • Excellent communicator with proven ability to clearly convey complex ideas and data in written, presentation and spoken formats to a variety of audiences.
  • Demonstrated strong listening, information gathering and empathy skills for uncovering and defining deliverables, needs and outcomes.
  • Campaignfocused, responsive, creative, strategic, proactive, and hands on, with the ability to work with all levels of management in a fastpaced environment.
  • Experience creating and implementing proven successful demand creation, lead nurturing and pipeline acceleration programs.
  • Team player with crossfunctional project leadership skills
  • Demonstrated skills in positioning and differentiating products and services.
  • Highly motivated individual who thrives in a fastpaced team environment and is readily adaptable to changing market and organizational requirements.
  • History of budget management
  • Ability to travel as required.

Language Skills

  • Ability to effectively communicate in the English language verbally and in writing.

Application due
-
Function
Sales, Marketing & Product Management

Experience level
Mid-senior level

Location
Durban, KwaZulu-Natal, South Africa

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