Marketing Controlling Analyst

2 months ago


Durban, KwaZulu-Natal, South Africa Beiersdorf Full time
Role Purpose

Support the business steering of NIVEA Brand categories for SSA countries on topline, profitability, and marketing investments by providing timely insights for meaningful discussions and decisions. Conduct marketing controlling activities to standardize and digitalize processes across SSA for effective business partnering with marketing teams.

Main Accountabilities

Business partnering:

  • Act as the key contact for MU Southern Africa marketing director and SSA marketing teams on NIVEA categories and marketing controlling matters.
  • Offer data consolidation, analyses, and insights to the NIVEA Marketing Controlling Manager – SSA and marketing teams.
  • Guide financial performance and defined KPIs for SSA, providing an objective view on business situations and initiating necessary actions.
  • Collaborate with marketing teams on innovation business cases and support with investment evaluations.
  • Work closely with sales controllers on finance processes and business review meetings.

Marketing Controlling:

  • Manage NIVEA Category SOI and perform analysis to identify risks and opportunities.
  • Prepare monthly category business reviews focusing on performance vs. forecast.
  • Ensure data quality in marketing budget tracking tool and support the Marketing Controlling Manager with budget steering.

Budgeting and forecasting:

  • Support planning processes for product launches and marketing budgets in SSA.
  • Create transparency in planning processes for media and customer marketing spends.
  • Ensure data quality in the marketing budget tracking tool and utilize it for bottom-up marketing budget planning.
  • Collaborate with the marketing team to integrate MediaX into planning and tracking.

Others:

  • Drive marketing controlling projects to add value through automation.
  • Handle additional projects and tasks as required.
Your Profile
  • Bachelor of Commerce with Honours preferred.
  • Minimum 4 years' work experience, preferably in an FMCG Company.
  • Exposure to Sales, Marketing, or Supply Chain concepts.
  • Experience in data analysis and handling large datasets.
  • Strong analytical skills and ability to interpret financial and market data for recommendations.
  • Demonstrate strategic thinking and a proactive attitude.
  • High sense of responsibility and urgency.
  • Excellent communication and presentation abilities.
  • Comfortable engaging with various stakeholders, including senior management.
  • Proficient in English and advanced in XLS, PPT, and SAP.
  • Knowledge of Power BI is a plus.

We value Diversity and Inclusion and provide equal opportunities to all applicants irrespective of backgrounds. Kindly include only relevant information in your application documents.



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