Social Media and Online Marketing Co-ordinator

1 week ago

Cape Town, Western Cape, South Africa Integration Full time

SOCIAL MEDIA AND ONLINE MARKETING CO-ORDINATOR


Our Client is a mixed-use development in Cape Town combining office, retail, residential and leisure components in an integrated, stimulating and aesthetically pleasing urban environment.

They are looking for a Social Media Co-ordinator who will co-ordinate and manage multiple company brands online presence in line with company strategies

Key responsibilities include:

  • Coordinate and manage multiple company brands online presence in line with company strategies:
  • manage the day-to-day handling of all social media channels such as Facebook, Instagram, TikTok, Google and YouTube, adapting content to suit different channels.
- oversee, plan, and deliver content across different platforms.
- create engaging multimedia content.
- develop, launch, and manage new competitions and campaigns that promote the organisation and brand.
- form key beneficial relationships with companies across the social media platforms.
- undertake audience research.
- manage and facilitate social media communities by responding to social media posts and developing discussions.
- monitor, track, analyse and report on performance on social media platforms.
- research and evaluate the latest trends and techniques.
- analyse competitor activity.
- recommend improvements to increase performance.
- set targets to increase brand awareness and increase customer engagement.
- work within the approved budget for social media activities.
- encourage collaboration across teams and departments.

  • Posting press, images and updating information on company websites and app.
  • Seek and encourage interaction with other online brands and platforms to increase company presence.
  • Assist with the coordination and organisation of all events:
  • Provide assistance/support to the Brand and Marketing Manager

Competencies Required:

- a solid understanding of the use of a range of social media platforms, particularly in relation to advertising/branding and customers.
- strong copywriting and editing skills suitable for each platform using effective storytelling techniques.
- knowledge and understanding of algorithms and search engine optimisation.
- creative skills for contributing new and innovative ideas.
- strong communication and people skills for articulating ideas to colleagues and clients.
- excellent team working, collaboration and networking skills.
- organisational skills, with the capacity to prioritise and work across multiple projects.
- project and campaign management skills.
- the ability to work well under pressure in order to meet deadlines.
- skills in data analysis and interpreting statistics.
- online community management and customer service skills to strike the balance between publicity and stimulating direct discussion with potential and actual customers.
- an eye for detail and the ability to work accurately.
- motivation and commitment.

  • Own vehicle.

Minimum Requirements:

  • Minimum 2 years online and social media digital marketing experience.
  • Computer literacy:
  • MS Office
  • Experience with relevant design and social media programs:
  • Canva
  • Mailchimp
  • Analytics and Reporting
  • All social media platforms
  • Google my business
  • WordPress

Salary:
R13, R15,000.00 per month

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