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Communications Specialist

4 months ago

Fourways, Gauteng, South Africa Leroy Merlin Full time

Purpose of the role
To conceptualise and produce high quality creative design in line within the company brand guidelines. To manage the production and execution of marketing collateral through all media platforms including print, digital and OOH.

To project manage all campaign collateral through all internal and external stakeholders to completion of the campaign, including all communication topics relevant to that market.

Key Responsibilities

Definition and facilitation of our Brand platform - with differing strategies per market.

  • Take into account broader corporate & marketing strategy / objectives during conceptualization and execution phases.
  • Understand, maintain and adhere to Corporate Identity guidelines at all times in the creative and production process.
  • Responsible for the Brand positioning and conduct appropriate studies for measurement including ereputation.
  • Responsible for the Brand image and define the code of the Brand.
  • Content sourcing and creation on the following platforms, social media, website, newsletters, signage. This includes design and copywriting.
  • Project management skills to facilitate collaboration between external and internal stakeholders.
  • Conduct the process for selection of our Communication Agency Partner and manage the work and relationship with the agency.
  • Develop the edition strategy, manage offline and online content including video, pictures etc.
  • Formalise and implement our social network strategy
  • Serve as the brand champion and ambassador both internally and externally
  • Manage the budget of design related elements
  • Clarify and ensure timelines and deadlines are met.

Minimum Requirements:

  • Relevant qualification (Graphic Design Diploma, BCom Degree in Communications or similar)
  • Proficient in Adobe creative suite
  • Must be a confident communicator and presenter.
  • Strong writing, editing, proofreading, layout and design, professional printing/publishing skills are essential.
  • Must possess excellent organizational and planning skills
  • Superior project management and time management skills
  • A wide degree of creativity and latitude
  • Strong knowledge and understanding of current trends in digital media/social media
  • Selfmotivated with a positive and professional approach to management
  • Experience in omnichannel Retail or FMCG marketing is a plus
Skills and Competencies

  • Fundamentals of design imaging
  • Basic web design
  • Basic Animation
  • Basic editing for video and audio