SEO and Sme Specialist

Key Responsibilities:

- SEO
- Develop and implement a comprehensive SEO strategy aligned with our business objectives
- Conduct in-depth keyword research to identify high-value opportunities and optimise our content accordingly
- Define and track key SEO KPIs, such as organic traffic, rankings, click-through rates, and bounce rates
- AnalySe and report on SEO performance, providing actionable insights and recommendations for improvement
- Collaborate with our web development and content teams to ensure SEO best practices are properly implemented across our website
- Optimise our website's architecture, content, and metadata to improve crawlability and search engine visibility
- Stay up-to-date with the latest SEO trends, algorithms, and best practices, adapting our strategy as needed
- SEM Responsibilities
- Manage our relationship with our SEM agency partner, setting clear targets and expectations for campaign performance
- Work closely with the agency to develop and optimise our paid search campaigns across Google Ads and other relevant platforms
- Review and provide feedback on keyword research, ad copy, and landing page optimization to ensure alignment with our goals
- Monitor and analyse campaign metrics, such as click-through rates, conversion rates, and cost per acquisition, holding the agency accountable for meeting agreed-upon targets
- Identify opportunities for campaign expansion and optimisation, collaborating with the agency to test new ad formats and targeting strategies
- Collaborate with our broader marketing team to ensure alignment between our paid and other marketing efforts.

Qualifications and requirements:

- Bachelor’s degree in Marketing, or related field.
- Proven experience in SEO and SEM, with a track record of driving organic search growth and paid campaign performance
- Experience managing agency relationships and holding partners accountable for delivering results
- In-depth knowledge of SEO best practices, including on-page optimization, technical SEO, and link building
- Proficiency in keyword research, content optimisation, and SEO reporting using tools like Google Analytics, Search Console, and SEMrush
- Strong understanding of paid search campaign management, including bid management, ad copywriting, and landing page optimisation
- Excellent analytical and problem-solving skills, with the ability to derive actionable insights from complex data sets
- Strong project management and communication skills, with the ability to collaborate effectively with both internal teams and external partners
- Passion for staying up-to-date with the latest digital marketing trends and best practices

If you're a results-driven SEO and SEM specialist with a passion for driving organic growth, maximising ROI, and managing agency relationships, we'd love to hear from you.