Marketing and Communications Head

2 weeks ago


Fourways, South Africa Omnia (Pty) LTD Full time

**Overview**:
Omnia Holdings Ltd is seeking a highly motivated and experienced Marketing and Communications Head to oversee all aspects of marketing, communications, branding, events and internal communications for the BME business segment.

**Qualifications**:
Marketing and Communications qualification

**Experience**:
Experience as a Marketing and Communications Head

**Duties**:
**Communications and media management**
- Develop and execute annual marketing and content strategies, media strategies, and content plans, with quarterly reviews
- Develop and implement PR strategies, monitor ongoing communications, and provide daily reports
- Conduct content planning workshops, industry research for thought leadership, and monitor core content on a quarterly basis
- Manage the full PR process from inception to publishing and tracking on a daily basis
- Collaborate with product managers for product launches, product PR, and showcasing throughout the product lifecycle on a monthly basis
- Maintain relationships with key media partners in the global mining media
- Develop marketing messaging, strategies, and implementation per segment, including visual storytelling to a global audience, enhancing the brand
- Assist with internal communication sessions, including managing, writing, and executing MD and leadership sessions
- Assist with SHERQ (Safety, Health, Environment, Risk, and Quality) communication, including design, monthly messages, and rollout, in collaboration with the SHERQ team
- Develop and execute marketing strategies for BME’s commercial explosive products
- Develop product positions, messaging and pricing strategies
- Conduct market research and analysis to identify opportunities and threats
- Develop and implement new product launches
- Effectively manage company logos, branding and IP
- Work collaboratively with product management to align the brand, and to work with customer management (CRM) to promote BME’s overall image
- Support IP management, including trademark renewals and registrations per territory, and collaborate with product managers for gap analysis per product category
- Engage and support CSI (Corporate Social Investment) steering committees and initiatives in collaboration with the HR team
- Provide support for operations teams during RFQ/RFI processes, including providing technical information, videos, and collateral

**Digital strategy and channels**:

- Develop and implement LinkedIn content strategies, provide design briefings, and monitor analytics
- Generate leads through call-to-action campaigns and direct them to the appropriate sales or product management teams
- Manage external subscriber lists and news lists, ensuring compliance with relevant regulations (e.g., POPI) and disseminate information to subscribers
- Oversee technical marketing management, including monitoring, updating, and optimizing technical data sheets, integrating them into the digital platform, publishing and promoting technical/white papers, and managing lead generation via the website and LinkedIn
- Optimize visual assets, including renders, photography, and audiovisual assets, for technical materials and data sheets
- Manage design assets and programs such as Canva, Publer, and asset tools

**Event management**
- Coordinate BME events, including booking, approving space, branding, event roll-out, attendance, and customer liaison
- Manage relationships with external suppliers, such as media agencies and design companies

**Job Competencies**:
**Working at Omnia**

Our focus is to attract, develop and retain highly-skilled employees. Upskilling and reskilling talent allows us to be future-fit as we provide innovative solutions in our industry.

A key priority for Omnia will always be on providing safe and healthy working conditions for all employees. Omnia is dedicated to our workers’ long-term wellbeing and personal well-being. The Group takes a holistic and integrated approach to employee wellness, which includes working with onsite occupational health services and hiring wellness specialists.

**General**:
Omnia is a leading, diversified Group of companies that manufactures and supplies chemicals and specialist services and solutions to the agriculture, mining, and chemical industries.



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