Digital Platforms Senior Manager

2 weeks ago

Johannesburg, Gauteng, South Africa The Coca-Cola Company Full time

Position Overview:

The digital era is defined by changing consumer behaviors driven by tech advances. Consumers enjoy real-time interaction and total connectivity powered by contextual intelligence.

This new reality is what pushes the Coca-Cola Company to "shift from TV to digital", to expand the consumer engagement model beyond the 5 minutes per day they're watching an influencer's video or drinking a beverage.

Owned digital experiences and products play a critical role in building 1:1 consumer engagement across the entire consumer journey and life cycle, empowered by rich first party behavioral data.

The Digital Platforms Senior Manager will shape and execute digital platforms strategy for the Africa operating unit.

The role will oversee consumer-facing web properties and digital experience platforms to ensure that platforms are technically sound and continuously improved based on data and audience insights.

By managing a range of projects, and offering expert consultancy and support, this role will ensure that our digital products and services are delivered with an excellent standard, helping us deliver deliver a first-class experience to our digital audiences; and develop governance to enable the network to keep content and data current and relevant.

This position reports to the Digital Platforms Director and will work closely with cross functional teams across the organization.

What You will Do For Us

  • Developing and executing Digital Platforms strategy for Africa Operating Unit
  • Designing strategies and plans for
    Owned platforms of TCCC brands in order to maximize consumer acquisition, engagement & retention
  • Developing plans to
    localize and implement global owned platforms in the Operating Unit
-
Manage those platforms with a continuous learning & iteration mindset

  • Work hand in hand with global team to ensure the
    success of the global brands owned platforms in the Operating Unit:
-
Map and develop relationships with key stakeholders that will maximize TCCC owned platforms to its consumers and shoppers

  • Work in partnership with other areas within Intergraded Marketing and Marketing to
    embed the owned platforms into the brand ecosystems:
  • Lead inputs into sprint planning and plan and prioritize product feature backlog and development for the product.
  • Define product vision, product roadmap and growth opportunities.
  • Research and analyze market, the users, and the roadmap for the product.
  • Providing expert perspective on consumer acquisition and activation (e.g., campaign and promotion aggregator)
  • Leverage personal network and knowledge of digital tools to drive competitive experience and product advantage
-
The Owned Consumer Platforms manager plays a key role in
disrupt the way we do marketing and educate/spread that throughout the organization
:

-
The consumer platforms manager plays the role of SME on all consumer digital platforms and will be responsible for building capability in the OU (internal and partner network)

Education Requirements:

  • Digital savvy: 1215 years digital platforms experience
  • Proven experience managing a website or other technical platform for the purpose of supporting consumer facing digital experiences.
  • Proven experience managing a budget of any magnitude related to IT investments, ideally including evaluating technical investments and making vendor/platform selection recommendations, is preferred but not required.
  • Experience working in
    crossfunctional and crossgeographical teams is preferred**
    Skills
Digital Products; Digital Marketing Platforms; Digital Platforms; Digital Services; Technology Platforms; Online Platforms; Digital Marketing Campaigns; Digital Customer Experience; Customer Journey; Digital Technology

Our Purpose and Growth Culture:


We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference.

We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves.

We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve.

We believe that our culture is one of the reasons our company continues to thrive after 130+ years.

Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

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