Digital Marketing Manager Imea

2 weeks ago

Johannesburg, Gauteng, South Africa Nandos Careers Full time

The Digital Marketing Manager is accountable for the implementation and execution of the digital strategy based on the programs and projects outlined in the business objectives and Brand plan.


Minimum Requirements:

Degree or equivalent NQF level 6 qualification in marketing (specializing in Digital Marketing)

Driver's License

  • 8 years' experience in an advertising environment with digital marketing, or digital media specialist experience
1-2 years' experience in a mid-senior marketing or advertising role.

Experience in direct marketing (below the line)

Knowledge

  • Knowledge of budget management and finance (Intermediate)
  • Knowledge of CRM (Intermediate)
  • Oral and written communication skills (Advanced)
  • Knowledge of Digital Media platforms/publishers; DV 360, Google Ads, META Business Manager, Twitter (X) Ads, AdRoll, AdColony etc.(Advanced)
  • Knowledge of Digital Media Planning, Operations & Measurement (Advanced)
  • Knowledge of Media Analytics & Insights tools/platforms (Advanced)
  • Ability to design and execute digital media campaigns. (Advanced)
  • Knowledge of POPI (Intermediate)
  • Ability to develop and monitor ROI & KPIs(Advanced)
  • Ability to collaborate and coordinate with internal & external teams.(Advanced)
  • Project Management (Intermediate)

Duties and Responsibilities:

Digital Strategy development and execution

  • Design digital media campaigns aligned with business goals.
  • Cocreate and implement Nando's Digital Media quarterly project plans as aligned to the Digital Marketing Strategy, incorporating consumer media trends and media consumption habits in SA
  • Develop and manage substantiated, innovative and consumer driven digital initiatives to deliver against key business targets
  • Partner with Nando's comms & agency partners to execute the social media strategy and associated activities on various platforms
  • Work with agencies to devise online sales approaches through owned channels
  • Manage the strategy and execution of paid media marketing efforts through a variety of digital marketing channels
  • Suggest and implement direct marketing methods
  • Regularly track and get insights into competitors' strategies
  • Analyze the performance of each campaign and make optimization suggestions, i.e. budget adjustments, targeting strategies to maximize return on investment.
  • Intermediate knowledge of Search Engine Optimization principles.
  • Generate and manage tags and assist with keyword analysis
  • Stay up to date with industry regulations and best practices for data privacy and protection in digital marketing.

Digital Communication Management

  • Enhance the Nando's Brand in all digital initiatives and guard the integrity of the organisation within the digital media space.
  • Support local, regional, and international marketing teams in the identification, planning and execution of new & always on digital media initiatives.
  • Support and manage crossfunctional teams and develop media campaigns to ensure that digital objectives are accomplished within the prescribed time frames and funding parameters
  • Work with the Insights Team to assess the ROI and success of Digital marketing campaigns
  • Monitor the content of all online platforms to ensure that it is accurate, updated and correctly branded
  • Work with digital agencies to deliver projects and solutions whilst monitoring and reporting on user engagement
  • Drive the monthly analysis of all digital channels and consumer learnings from online reporting tools
  • Analyse data from thirdparty sites hosting Nando's digital content to identify trends and business opportunities
  • Analyse the results of existing digital marketing campaigns and provide recommendations for future campaigns
  • Oversee the timeous loading of new web content, including web stories and press releases
  • Manage relationships with all external service providers, including the digital media agency and creative thirdparty suppliers
  • Update the Nando's menu on all online channels
  • Execute all digital activities in line with the Nando's Annual Promotional Calendar
  • Prepare and deliver presentations to senior levels relating to digital marketing

Business Enablement through Digital Marketing

  • Drive the delivery of digital platforms to achieve business objectives, including CRM, online ordering, and ePrograms to impact the customer experience
  • Provide guidance on the use of data and social media platforms in line with SA legislation
  • Review new technologies to ensure that Nando's remains current regarding developments in digital marketing
  • Review the conversion rates reports and suggest improvements to the Nando's website, managing any future redesigns of the website
  • Work with design, marketing, and technical specialists to oversee long term improvement programs including major redesigns, incremental changes, and pagespecific testing
  • Conduct digital pilots for testing and reporting purposes to develop best practices

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