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Social Media Manager

3 months ago

Cape Town, Western Cape, South Africa Keen Full time

Welcome to Keen, where art meets science. We're more than just another service provider or an outsourcing company. Keen acts as an integral extension of our clients' teams and business goals. Join our group of tastemakers specializing in digital marketing, creative, and customer experience, driving growth for our global clientele. Our vision is an ambitious one: to have best in class leaders and a culture of delivering excellence globally.

If you're keen to advance your career, embrace challenges, and redefine what's possible in the digital realm, you might just be the perfect fit for our dynamic team. Join us, and let's unlock the full potential of our clients' brands together.

Role description

We're looking for a Social Media Manager who will be responsible for overseeing and managing the social media presence of a brand. Your primary role is to create, curate, and manage content across various social media platforms to engage with the target audience effectively.

Responsibilities

  • Content Creation: Developing engaging and relevant content for social media posts that align with the brand's voice, tone, and objectives.
  • Content Calendar Management: Planning and maintaining a content calendar to ensure consistent posting schedules and timely delivery of content.
  • Social Media Strategy Development: Creating comprehensive social media strategies to increase brand awareness, drive engagement, and achieve marketing goals.
  • Community Engagement: Monitoring social media channels, responding to comments, messages, and mentions promptly, and fostering positive interactions with followers.
  • Analytics and Reporting: Tracking key performance metrics, analyzing data insights, and preparing regular reports to evaluate the effectiveness of social media campaigns.
  • Collaboration: Working closely with the marketing team, designers, copywriters, and other stakeholders to align social media efforts with overall marketing strategies.
  • Campaign Planning: Conceptualizing and executing social media campaigns, contests, promotions, or partnerships to boost brand visibility and engagement.
  • Stay Updated: Keeping abreast of industry trends, algorithm changes on different platforms, and emerging technologies to implement best practices in social media management.

Requirements

  • A bachelor's degree in marketing, communications, public relations, or related fields is preferred.
  • Prior experience in social media management or digital marketing roles is essential.
  • Strong creative skills to develop engaging content that resonates with the target audience
  • Ability to interpret data analytics tools to measure campaign performance and optimize strategies.
  • Excellent written and verbal communication skills for crafting compelling copy and engaging with followers.
  • Effective time management abilities to handle multiple tasks simultaneously and meet deadlines.
  • Flexibility to adapt to changing trends in social media platforms and adjust strategies accordingly.
  • Proficiency in using various social media management tools like Hootsuite, Buffer, or Sprout Social.

Benefits

  • Hybrid remote/in-office
  • Birthday off
  • Professional development & training opportunities
  • & More being added