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Marketing Data Analyst

3 months ago

Cape Town, Western Cape, South Africa Spur Corporation Full time

MARKETING DATA ANALYST

Are you a marketing-savvy data analyst looking to combine your analytical expertise with your love for food?
Join the Spur Corporation as a Marketing Data Analyst and make a significant impact on our marketing strategies, customer engagement, and business growth


As a Marketing Data Analyst at Spur Corporation, you'll play a crucial role in driving data-informed decisions across our marketing initiatives.

Your ability to uncover actionable insights from complex datasets will guide our marketing campaigns, customer segmentation, and personalized experiences, ultimately enhancing our customers' culinary journeys.


KEY RESPONSIBILITIES & DUTIES:

  • Collaborate closely with both the IT department and the broader Marketing team to provide datadriven insights.
  • Conduct complex customer loyalty data analysis to uncover segment opportunities and deepen understanding of customer shopping behaviours, facilitating informed decisionmaking for optimized business performance.
  • Take charge of marketing data analysis initiatives, gathering data from internal and external sources, performing modelling, and generating reports and dashboards to inform marketing strategies, budget allocation, and acquisition efforts.
  • Present comprehensive reports on market performance, customer segments, satisfaction levels, shopping behaviours, omnichannel trends, campaign effectiveness, competitor analysis, and marketing mix elements to track monthly business performance.
  • Disseminate research reports to key stakeholders across the business, fostering a customercentric approach and maintaining the current central repository of insights.
  • Manage partnerships with research agencies to leverage their expertise and resources effectively.
  • Enhance the capabilities of the Innovation Centre in consumer insights and research.
  • Stay updated on emerging trends and best practices in marketing analytics.

REQUIREMENTS:

  • Bachelor's degree in Statistics, Mathematics, Data Science, Data Analysis, Computer Science, or a related field. An advanced degree is a plus.
  • Minimum 2 years of experience with SQL querying (nonnegotiable).
  • Minimum 2 years of experience in marketing data analytics,
    preferably in the food industry or a marketing/insightsdriven environment
:

  • Proficiency in a variety of data visualisation and analysis tools, including but not limited to: Google Analytics, Power BI, Tableau, SAS, SPSS, DBeaver, BigQuery, Snowflake (familiarity with multiple tools is a plus).
  • Competence in programming languages like Python and R.
  • Strong analytical skills with the ability to translate complex data sets into actionable insights.
  • Experience with statistical analysis, predictive modelling, and segmentation techniques.
  • Familiarity with marketing measurement approaches, such as customer lifetime value and customer engagement metrics.
  • Excellent communication and collaboration skills.
  • Strong attention to detail and commitment to data quality.

Bonus:

  • Experience working in the food industry

ABOUT US:


Spur Corporation is a growing multi-brand restaurant franchisor, headquartered in Cape Town, and listed in the travel and leisure sector of the JSE Ltd.

Established in 1967, the company is synonymous with good quality food, a pioneering spirit and restaurants that have delighted people for decades.


The Group's ten brands include Spur Steak Ranches, RocoMamas, Panarottis Pizza Pasta, John Dory's Fish Grill Sushi, The Hussar Grill, Casa Bella, Nikos Coalgrill Greek, Doppio Zero, Piza e Vino and Modern Tailors.

These brands each have their own distinctive atmosphere and brand positioning, and offer quality and value-for-money meals, while providing customers with an inviting eating experience that is distinctly family-orientated.


Spur Group has franchisees trading through over 600 outlets across South Africa, the rest of Africa, Mauritius, Australasia and the Middle East.

The Group also directly owns and runs 5 restaurants in South Africa ("retail" restaurants). Operations also include a sauce manufacturing facility that supports centralised procurement for Southern African franchise outlets.


Join us if you want to be part of a new dawn of consumer-centric and data-led marketing that will help Spur lead for the greater good.


Pay:
Up to R700 000,00 per year

Application Deadline: 2024/06/07