Senior Digital Strategy Planner
2 weeks ago
Digital Strategist skilled in digital strategy within the context of an integrated brand and
communication strategy (6-8 years).
Digital strategy translating lead agency communication strategies across the
conversion funnel.
Developed annual digital playbooks & campaign strategies together with roll-out plans,
measurement & reporting.
Developed Brand Positioning Strategies across a range of categories and industries
Develop multi-channel digital strategies
Deep understanding of individual digital channels (SEO, SEM SMM) and how they all
work together.
Generate and lead all strategic and creative client workshops
Understanding of Paid, owned & earned media, implementation and optimisation
tactics.
Strong data background and associated qualifications and certificates
Experience in digital, social & brand strategy and knowledge of how to leverage
them to achieve marketing goals.
Can clearly and persuasively communicate strategic recommendations to internal
and external audiences with variable levels of understanding.
Experience helping to lead integrated, multi-platform marketing campaigns.
Understanding of KPIs and how best to measure success in brand, digital or social
strategy.
A grasp of how business, brands and consumers interact.
Facility with interpreting research, the difference between an observation and an
Experience in synthesis of research and business data into insights and idea
generation.
Ability to collaborate with creative team in developing concepts and campaigns.
Anticipates and develops solutions to client needs and problems.
Planning and Implementing:
Campaign Strategy
Market and Consumer Trends
Trend Forecast
Strategic Insights
Minimum requirements
Matric
Relevant marketing/ communications degree NQF 7
Minimum of 6-8 years experience in communication strategy and digital strategy
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