Marketing & Communication Manager / Specialist
2 weeks ago
Key Responsibilities:
- Brand management, Digital Marketing, Advertising as well as both internal & external communication
- Social Media campaigns (Facebook, LinkedIn, Twitter, Instagram, YouTube) and strategies, including budget planning, content ideation, and implementation schedules
- To ensure brand consistency in marketing and social media messages by working with various departments, including operations, product managers, and Exco team
- Collecting client data, social media interactions & visits analysis, and use the outcome to create a comprehensive report so that future social media strategies and campaigns can be improved
- Progress reports for the Exco team and the MD
- Discover consumer insights and deliver innovative marketing campaigns
- Measure and report performance of all marketing and product launch campaigns and assess ROI and KPIs thereof
Academic Requirements & Experience:
- Degree in marketing or related field
- 35 years of proven track record in brand management, brand marketing, marketing management
- Strong knowledge of Web / Google Analytics
- Strong project management capabilities
- Sound knowledge of prevailing procedures and techniques in ecommerce
- A strong understanding of the direct selling industry and social media content management / marketing
- Experience in loyalty and rewards advantageous
- Digital Marketing & E-Commerce methodologies
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