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Marketing Manager

3 months ago

Cape Town, Western Cape, South Africa Ignite Fitness Full time

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A NATIONAL LEADER IN THE HEALTH AND FITNESS INDUSTRY REQUIRES THE SERVICES OF A TALENTED MARKETING MANAGER TO JOIN ITS CURRENT STAFF COMPLEMENT AT THEIR HEAD OFFICE SITUATED IN CAPE TOWN.

_

Role Description:


The marketing manager would undertake market research, understand the trends and customer preferences, create marketing strategy and budgets, oversee the creation of marketing materials and content, and perform all other relevant tasks essential for increasing the business's sales and growing the brand.

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MARKETING MANAGER OVERVIEW_

The Marketing Manager will take care of the entire marketing lifecycle:

  • Research
  • Planning
  • Full execution of campaigns
  • Analysing the ROI and tracking the marketing budget

Key Performance Areas:

  • Staffing and Recruitment
  • Overall Impressions
  • Contractor Management
  • Collaboration in business partnerships
  • Brand Bible and Strategy
  • Marketing Lifecycle across all marketing channels
  • Non-Member and member communications
  • Reporting
  • Web design
  • Paid advertising
  • Ignite Fitness App Creative Support
  • Management of internal marketing full time, contract employees and suppliers

Key Performance Indicators:

  • Delivery of marketing strategy on time to key stakeholders at Head Office and Club level.
  • Professional and captivating design and copy of all media for optimum conversion.
  • Leads generated and response rates.
  • Cost per lead
  • Cost per sale
  • Return on Engagement
  • Return on Investment

1.
STAFFING AND RECRUITMENT

  • Maintain fully staffed marketing to meet daily, weekly, and monthly deliverables.
  • Recruit and manage independent contractor relationships that support the marketing function.
  • Ensure that all company policies, procedures, and performance criteria are clearly understood.
  • Provide feedback on marketing staff and contractor performance on a daily, weekly, and monthly basis.

2.
brand strategy

  • Ensure there is an uptodate brand bible and playbook that all staff can adhere to
  • Create templates for specific sales, operations, and marketing tools

For example:
Monthly newsletters, Class Timetables, Reports and Price Lists.

  • Manage relationships and partnerships and ensure that all campaigns and creatives are coordinated professionally to maintain brand standards for all parties whilst achieving required outcomes. Ensure that these relationships are managed professionally to ensure strong partnerships for new and enhances opportunities.
  • Ensure thorough briefings and inspection of all campaigns to key stakeholders and ensure a thorough review of creative, copy and methodology, whilst evaluating the probability of optimised output and performance before role out.
  • Ensure professional and thorough communications across the business to ensure uniformity in delivery of campaigns and brand communications.
  • Ensure uniformity between all marketing efforts for Ignite Fitness App, Sales Department, Operations Department, Recruitment as well as all marketing channels like Website, Online Advertising, Social Media, PR, Online Advertising, Events, etc.
  • Create and continually add to an easytouse library of tools (images, copy and templates) to ensure all stakeholders can access content for brand standard creatives.

3. MARKETING LIFECYCLE
-
Research: Conduct research within the health and fitness space to highlight opportunities to differentiate the Ignite Fitness brand within the industry and generate interest and brand loyalty from current customers.
-
Planning: Participate in monthly planning and plan presentation meetings to share insights, opportunities, and ideas.

  • Strategy development and planning of campaigns that can promote the business and generate genuine traffic (both offline and online).
  • Work with Sales Director to pull all key stakeholder plans together.
  • Update daily planners to ensure all stakeholders are on track to deliver on key priorities daily.
-
Implementation of the marketing campaigns right from ideation to final analysis and refinement.

  • Ensure thorough briefings and inspection of all campaigns to key stakeholders and ensure a thorough review of creative, copy and methodology, whilst evaluating the probability of optimised output and performance before role out.
  • Work with all stakeholders at HO and Club level to build quality content for all marketing campaigns and communication.
  • Club, and any other content marketing channels that the business might leverage.
  • Building sustainable relationships and partnerships with other key players such as vendors, advertising agencies, influencers, and creative artists as per the need.
  • Ensure sufficient templates, process and policy is in place to ensure effective workflow and limit risks and provide opportunity to enhance brand image.
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Preparing and managing the budget. Evaluate the performance of each campaign and prepare daily, weekly, and monthly reports.
-
Report back on key KPI's and ROI monthly
**kno