Senior Demand Generation Manager

2 weeks ago

Cape Town, Western Cape, South Africa Jua New Full time

What we are looking for:


We are on a mission to propel our groundbreaking product, which has already gained exceptional commercial traction, to become a market leader and a powerful tool for addressing some of society's most pressing problems.

Your main responsibility will be to drive the enterprise pipeline through multi-channel campaigns.

You will be in charge of both strategising and executing demand generation programs, with a focus on outbound campaigns and paid programs, among others.

You will need to develop a deep understanding of our target market and leverage your analytical skills to constantly improve campaigns.

As you develop the demand generation function, you will have the opportunity to embark on a journey of testing and innovating new programs and channels.


Responsibilities and tasks:

  • Develop and execute comprehensive, multichannel demand generation campaigns to drive highquality pipeline and revenue from enterprise accounts.
  • Manage the paid channels with execution support from a performance marketer. As the owner of the demand generation strategy, outcomes, and content, you will have a key role in driving success.
  • Developing a deep understanding of the target audience is a key competency for developing effective campaigns and related materials. As part of your work, you will need to maintain consistent communication with both the sales team and the target audience.
  • One of your key responsibilities will be to develop new demandgeneration programs to continually increase the share of marketingdriven pipeline generation in comparison to outbounddriven approaches.
  • You will be expected to work in an entrepreneurial and handson manner as you develop your function and new programs, such as on
- and offline events. You will be responsible for creating your own content as needed, managing a content budget, and collaborating with peers who oversee organic channels, performance marketing, marketing automation, design, and freelancers.

Need-to-have:

  • A minimum of 5 years of experience in B2B demand generation and at least 3 years of experience in marketing to the enterprise segment
  • Having had exceptional prior results in managing paid channels in a B2B environment, as well as managing outbound programs, will be crucial for this role.
  • Strong analytical skills to develop a deep understanding of the target audience and a numberdriven growth mindset for continually improving upon campaigns
- an entrepreneurial, hands-on mentality as you build the demand generation function.
- very strong English skills (written and spoken)

  • Excitement for a technically complex target market at the intersection of the weather and energy industries

Nice-to-have:

  • Prior experience in the weather or energy markets

Opportunity:

  • Work with a leadership team that strongly believes in product
- and marketing-led customer acquisition.

  • You will have the opportunity to join an extremely fastgrowing company with an experienced team and leverage your skills to build your function from an early stage to become top class.
  • Your focus will be on promoting a clearly differentiated product based on revolutionary technology, which has serious economic and social impact. For example, the product could help farmers manage their harvests, reduce climateriskcaused damages, or increase renewable electricity production.

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