Demand Generation Manager

3 weeks ago

Cape Town, Western Cape, South Africa Sanlam Full time

Who are we?

Sanlam Fintech is a newly established digital first business within the Sanlam Group on a mission to democratise financial advice and solutions for everyone across the African continent. We exist to pioneer inclusive financial confidence helping people build strong foundations to bridge the gap in generational wealth. Our culture is that of agility and constant deployment, we believe in learning fast, learning cheap and learning forward. Our aim is to provide a work environment where knowledge workers can accelerate the development of their ideas and bring innovation to market, at the same time provide compelling career and development proposition that will enable them to realise their dreams.

Position Overview

Sanlam is seeking a Demand Generation Manager to join our team and support lead generation for the Group Brand and Marketing team. You'll be a data-driven strategist, crafting targeted campaigns and leveraging the latest MarTech tools to bring in qualified leads at optimal costs.

What will you do?

Lead Generation Strategy & Execution : Contribute to the development of the lead generation strategy and execute against the strategy focused on lead acquisition stemming from Brand activities. This involves identifying target audiences, testing different conversion points and products, crafting compelling messaging, and selecting the most effective digital channels to reach and engage prospects. Campaign Management: Plan, create, launch, and manage lead generation campaigns across various digital channels (., social media marketing, email marketing), optimising for customer experience as well as cost per lead. Lead Nurturing & Management: Implement lead nurturing activities to qualify leads and move them through the sales funnel. Utilise marketing automation tools to personalise communications, track lead lifecycle, and optimise conversion rates. Marketing Analytics & Reporting: Track, measure, and analyse the performance of demand generation campaigns. Utilise data insights to optimise campaigns, improve ROI, identify new growth opportunities, and support sales forecasting with accurate lead generation data. Content Marketing: Develop and manage a content strategy to attract, engage, and educate target audiences working closing with product house marketing managers. This may include creating articles, emails, videos, and other content formats aligned with the demand generation strategy. Marketing Technology: Collaborate with the Marketing Operations Lead and team to leverage MarTech tools and platforms to automate lead generation processes, personalise communications and gain deeper customer insights. Performance Marketing : Collaborate with the Performance Marketing team to manage paid social, paid search, and retargeting campaigns, ensuring optimal budget allocation and campaign performance.

What will make you successful in this role?

Assists the Marketing Manager in formulating and constantly reviewing corporate objectives, policies and strategies. Responsible for creating and implementing detailed annual Brand marketing plans. Liaises closely with factory planning, purchasing personnel and other relevant departments to ensure the development of products in line with marketing objectives, plans and timelines. Gathers continuous market intelligence on performance of products, consumer and customer attitudes, and new problems and opportunities. Maintains knowledge of inventory levels by working closely with supply chain and maintains regular contact with all stakeholders. Ensures budgets are produced and properly monitored and controlled.

Qualification

Minimum of bachelor's degree in marketing or equivalent.

Experience

5+ years of experience in B2C demand generation or digital marketing manager role Proven track record of planning and executing multi-channel lead gen campaigns. 5+ years' experience in Digital Marketing. FinTech experience will be an advantage. Detail-oriented with strong organisational skills. Ability to manage multiple tasks and priorities in a fast-paced environment. Solid grasp of digital analytics and reporting tools (., Google Analytics, Looker Studio, PowerBI) campaign automation platforms (., Microsoft Dynamics, Hubspot) and native media platforms (., Meta, TikTok, Google) Knowledge of UX and web optimisation tactics. Knowledge of tracking, tagging and remarketing strategies Experience with content marketing strategy and execution. Excellent communication, collaboration, and project management skills.

Knowledge and Skills

Strategic Corporate Branding and IdentificationImplementation of Branding Plan in conjunction with Marketing PlanMarket Research and reportingBudget ManagementStrategic analysis of brand link to increased profit, sales and ROI

Personal Attributes

Organisational savvy - Contributing strategicallyBalances stakeholders - Contributing strategicallyPlans and aligns - Contributing strategicallyOptimises work processes - Contributing strategically

Build a successful career with us

We're all about building strong, lasting relationships with our employees. We know that you have hopes for your future – your career, your personal development and of achieving great things. We pride ourselves in helping our employees to realise their worth. Through its five business clusters – Sanlam Fintech, Sanlam Life and Savings, Sanlam Investment Group, Sanlam Allianz, Santam, as well as MiWay and the Group Office – the group provides many opportunities for growth and development.

Core Competencies

Cultivates innovation - Contributing strategicallyCustomer focus - Contributing strategicallyDrives results - Contributing strategicallyCollaborates - Contributing strategicallyBeing resilient - Contributing strategically

Turnaround time

The shortlisting process will only start once the application due date has been reached. The time taken to complete this process will depend on how far you progress and the availability of managers.

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