Senior Specialist: Digital

2 weeks ago


Pretoria, Gauteng, South Africa Qunu Staffing Full time

Position Detail

Current Job Title

Senior Specialist:
Digital

Job Grade
D1

Proposed Job Title

Job Code
DS

**Department
Group Corporate Affairs

Date Reviewed
March 2023

Location

Gauteng:
Menlyn

Employment Status
Permanent

Purpose Statement
Digital brand custodian for Assupol ensuring that the digital, brand and campaign strategies are executed correctly.

Subordinate Positions

  • Please provide job titles of subordinates and total number of employees per job title (organogram can be inserted)_
  • Total staff complement:

Position Description
- _

Main Outputs and Responsibilities for This Position - _(Please provide a short description under each heading/output)_

Time spent
-
Align digital goals in line with the CA strategy and overall business objectives.
- digital transformation journey - important role in delivering content to a wider audience,
- increasing brand awareness and gives us more advertising collateral for our products and services which will, in turn,
- generate leads and contribute to our revenue growth.

  • Grow digital footprint by making use of datadriven marketing.
30%
-
Digital integration

  • Digital to coexist with _above the line _(e.g. radio, TV, billboards)_ _and
- an integrated marketing and communications approach15%
-
Website

Deliver informative brand and product content to our website.

  • The site to achieve the following objectives:
  • Brochureware site and content hub for information on products, about the business, investor relations info, access to available careers and latest news
  • An access gateway for the client portal and the mobile sales login
  • Consumer Education
  • Lead Generation
  • Contact us and branch information.
20%
-
Google SEO

  • Use a Google always on keyword strategy to achieve:


Conversion
  • directing users from search to the lead forms on Assupol website.
  • Website visits drive traffic for users to navigate our website.
  • Brand building link users directly to our news, sponsorship and CSI pages
***10%
-
Social Media Presence

  • Ensure presence on relevant social networks.
  • Instagram
  • Twitter
  • LinkedIn
  • High quality content creation and distribution
  • Twoway communication
  • Community building
10%
-
Ensuring Assupol remains Competitive in the Digital Age

  • Competitor analysis
  • Constant evaluation
  • Adjusting
5%
-
Digital customer service

  • Develop a response matrix to manage client communication
  • Allow clients to communicate either by private inbox message or posting on the wall
  • Ensure customer queries are resolved professionally and timeously
10%

Job Evaluation Criteria

A) Knowledge and Skills

Formal Education

  • Digital Marketing degree
-
Technical/

Legal Certification

  • N/A
-
Experience

  • 3 years in digital management

Competencies

Knowledge

Competency

Description

  • Computer literacy
  • Ms Projects, Outlook, Excel, Word and PowerPoint, Social Media, or equivalent
  • Understanding of Direct Marketing Principles
  • Communication
  • Written and Verbal
  • Consumer Behaviour
  • Advertising
  • Digital, TV, Radio, Social media and Print
    Skills

Competency

Description

  • Negotiation skills
  • Planning and organising
  • Creative design
  • Strategic thinker
  • Marketing researcher
  • Relationship building
  • Networking
  • Interact with people in high level position
  • Project Management
    Attributes

Competency

Description

  • Attention to detail
  • Interpersonal
  • Proactive, assertive, problem solving, persuasive, innovative, diligence
  • Time Management
  • Deadline orientated and driven.
  • Diplomatic
  • Adapt to change
  • Professional and mature
  • Visionary person
  • Good judgement
  • Influential
    Other Special Requirements
  • Must be able to work long hours after hours and weekends to meet deadlines and attend functions etc.

Decision making
What are the most regular and complex challenges in the job?

  • Budget constraints
Please name the resources utilised by the incumbent to solve problems or make decisions, e.g. the internet, manuals, policies, procedures, external resources, etc.

  • Internet, department manual and policies, external resources (advertising agency), discussions with manager and Group CEO.
Please provide the typical planning cycle of the job - macro as well as micro planning, e.g. macro years and micro - 1 year. Also provide examples to elaborate on the answer.

  • Macro
  • Micro
  • Ensure that old branding is replaced by new, consistent branding
  • Diaries and calendars next year
  • Tenders, design to delivery
  • Establish the brand and ensure consistency through all touch points
  • Manage a fully automated/ integrated and online promotional shop
How long will it normally take before the impact of the judgement calls made by the incumbent will be felt in the business?

  • Immediately and up to 24 months
At what level does this job influence strategy/policy/procedures in the organisation?

  • Strategic
  • Tactica


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