Marketing Executive

1 week ago


Johannesburg, Gauteng, South Africa Crumble Gluten Free Bakery Full time
If you live and breathe Marketing, we need to talk

We're looking for an experienced and versatile _Marketing Executive_ to join our Team


You're going to need to use both sides of the brain - developing calculated Marketing campaigns one day, then creating seasonal style guides & product shoots the next.


With a love of people and an appetite for excellence, this full-time position requires onsite availability and an enthusiastic passion for Teamwork.


Objectives of this role

  • Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
  • Produce valuable and engaging content for our website, social channels & a blog that attracts and converts our target groups
  • Create Marketing material, from website banners to hard copy brochures & instore advertising
  • Establish positioning, identify target audiences and create informed marketing plans with specific objectives across different channels and segments
  • Analyse customer insights, consumer trends & marketing practices to build successful strategies
  • Presenting regular updates & performance reports in a collaborative effort to measure budgeting success
  • Leading communication & visuals to help develop the brand identity and tone of voice

Responsibilities

  • Creative briefs & direction to meet objectives for all advertising & publicfacing communications, including print, digital, video & instore assets
  • Multichannel campaigns across the prospect & customer lifecycle ensuring the alignment of communications & messaging
  • Content, updates & communication for customer on all channels
  • Customer and market insights to inform outreach strategies, increase customer conversions & generate more qualified leads
  • Effectiveness & impact of current marketing initiatives with tracking and analysis
  • Ideas & final deliverables to internal & external teams communicating with senior leaders about marketing programs, strategies, & budgets

Required skills and qualifications

  • Excellent written and verbal communication skills
  • Metricdriven marketing mind with an eye for creativity
  • Experience with marketing automation & CRM tools
  • Uptodate with the latest trends and best practices in online marketing & measurement
  • Knowledge of website analytic measurement tools (_e.g. Google Analytics, NetInsight, Omniture, WebTrends_)
  • Google Adwords campaigns
  • Confident in Wordpress & Meta operation
  • The ability to work well in a Team as well as autonomously
  • A sense of aesthetics and a love for great witty communication

Preferred skills and qualifications

  • Bachelor's degree (_or equivalent_) in marketing, business, or related field
  • Proficiency with online marketing & social media strategy

Job Types:
Full-time, Permanent

Salary:
From R6,000.00 per month

Education:

  • Certificate (required)

Experience:

  • Marketing: 1 year (required)
Google Analytics: 1 year (required)
Google Ads: 1 year (required)
Facebook Advertising: 1 year (required)

  • Word
Press Operation: 1 year (required)

Ability to Commute:

  • Johannesburg, Gauteng (required)

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