Product Marketing Manager

2 weeks ago

Cape Town, Western Cape, South Africa Bash Full time

WHAT YOU'LL DO

Developing tactical brand and communication strategies and battle plans to reinforce brand position in the market, increase adoption and cultivate advocacy.Planning, executing, and monitoring marketing campaigns with meticulous attention to detail, in collaboration with internal and external stakeholders.Translating strategic insights and new feature releases into actionable go-to-market campaigns aimed at expanding product adoption across multiple channels.Coordinating closely with our PR agency and social team to execute impactful events, influencer programs, and press releases.Oversee and coordinate implementation of the marketing calendar, providing proactive updates on status.Working closely with channel owners to grow and maximise our owned channel reach, ensuring alignment with brand goals and objectives.Aligning closely with product and content teams to synchronise releases and campaigns with broader marketing objectives.Manage branded omni-channel touchpoints, including packaging, in-store collateral, and fleet branding.Conducting comprehensive reporting to measure campaign efficiency and commercial success.Managing budgets and resource allocation to optimise ROIActing as a brand guardian to ensure all communications adhere to the brand style guide and tone/position

WHO YOU ARE:

This job is for you is you have:

Degree in Marketing, Brand Strategy/Communication or equivalent5+ years of experience in developing brand strategies or similar fields.Excellent organizational and project management skills.Background in omni-channel retail is advantageous.Deep understanding of various marketing/media channels and their strategic implications.Strong analytical skills and a data-driven mindset.Collaborative team player with the ability to lead cross-functional initiatives.Strong communication skills and the ability to convey complex ideas effectively.

One or more of the following will help you stand out:

Experience in any report building from raw data.Knowledge of advanced martech platform(s).

JOINING THE BASH TEAM: WHERE YOU'LL BE

We are intentional about connecting and give you the tools & equipment to enable you to do work that matters. We also believe that doing certain types of work happens best organically which is why we encourage our teams to travel so we can make magic happen face to face. Our offices are a vibe. They are decked out to make collaboration easy and help our team create lasting connections with each other.

BASH BENEFITS: WHAT'S IN IT FOR YOU?

A seriously smart team of people We are selective about who joins our team to make sure we're made up of the best of the bestAgency:Structures remain flat, accountability wideTop $$: The best people, in the right roles, earning at the top tier. Our ethos is about quality and aligning merit and output with the rewards. We believe in reciprocity. Saving for your future: Saving is not easy. Taking a chunk monthly for your future is imperative. We provide the fund and support to do just thatQuarterly parties: Connection and community is our jamExtensive opportunity to learn: Library, interest groups and team rotationsExclusive shopping discount: Save when you shop across 29 of SAs biggest brands

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