Measurement & Analytics Expert

2 weeks ago


Cape Town, Western Cape, South Africa Welcome Tomorrow Full time

Meet your dream team:

Hi there We're Welcome Tomorrow — the digital marketing agency behind some of Africa's most successful brands.


Welcome Tomorrow was founded in 2021 by Maxime Calot, starting from a simple observation: advanced growth marketing techniques are not localised for emerging markets.

Online marketing is increasingly complex and competitive, while there too much fragmentation in the expertises required to build sustainable compounding growth.

Today, very few partners have a 360 vision of the key components that contribute a business success.


Bringing state-of-the-art performance marketing expertise, Welcome Tomorrow is on a mission to redefine what a trusted growth partner is in Emerging Markets, starting with Africa.


We operate along 4 main pillars:
-
Performance Marketing: driving actual business results for our customers (such as online sales or leads) thanks to data-driven strategies articulated around data, media and creatives.
-
Mobile Growth: acquiring new users and retaining them on mobile apps. This one is a big bet for us as the Mobile opportunity is huge in Africa (450M smartphone users), yet there's almost no local expertise in this field.
-
Creative Studio: relevant creatives and messaging are paramount in any campaign performance. We design specific data-driven creatives for each marketing channel and adopt a systematic A/B testing approach.
-
Tracking & Analytics: we enable our customers to collect, visualise and activate their 1st party data across multiple platforms and channels to make better business decisions, faster.

Requirements:

Role Description:


We are looking for a Measurement & Analytics expert to enable our clients evaluate and implement relevant measurement solutions for their websites & apps.

You will be the go-to person on all challenges related to data collection, visualisation and activation.

This includes web analytics (ex:
GA4), app analytics (ex: AppsFlyer, Adjust), media tracking (ex: Google Ads, Meta) and martech implementation (ex: CDPs, DMPs).

Your missions will encompass the following:

  • Ensuring the framing of our clients analytics needs and the definition of their objectives through initial consultations
  • Defining custom data roadmaps by selecting the appropriate solutions (data architecture, tools, ETL)
  • Implementing or overviewing the technical phase of our clients web & app tracking projects, from gathering requirements to the actual tool implementation, setup and data quality assessments
  • Ensuring project management in contact with the client (guaranteeing the progress of missions, planning, testing, delivery) on data collection topics
  • Creating and maintaining customised data visualisations with advanced ETL tools into Looker Studio, PowerBI or Tableau
  • Sharing your knowledge and knowhow with your clients and internally
  • Participate in the design and positioning of Welcome Tomorrow's tech & data offering
  • Take part in tech events and customer trainings to grow your skills and represent Welcome Tomorrow
This will be a collaborative role working closely with other team stakeholders (CEO, Paid Media manager, Graphic Designer, Mobile Growth expert)

Qualifications:

You have:

  • 3+ years of experience working in data & analytics position (clientside, agency or freelancing) with expertise in the following environments:
  • Implementing and maintaining web analytics platforms such as Google Analytics
  • Implementing and maintaining app analytics solutions (ex: Firebase, Adjust, AppsFlyer, Amplitude, Mixpanel)
  • Implementing and maintaining paid media tracking solutions (ex: Google Ads and Meta conversion tracking)
  • Implementing and maintaining tag management tools such as Google Tag Manager
  • Implementing and maintaining ETL & data visualisation tools (Looker Studio, Power BI, Supermetrics )
  • Good understanding of local privacy regulations (ex: South Africa POPIA, Kenya Data Protection Act, Nigeria NDPR)
  • Good understanding of the mobile app analytics ecosystem (MMPs, SKAN, SDK implementation)
  • Experience working with crossfunctional teams to launch integrated marketing campaigns
  • Ability to communicate and translate technical issues into simplified language
  • Excellent interpersonal and relationship skills to maintain customer relationships
  • You have a full English business proficiency
-
Bonus:

  • You have experience working with Notion (ideally, you are Notion Essentials Certified)
  • Knowledge of serverside measurement strategies (ex: Meta CAPI or GA4 Measurement Protocol)
  • Deep expertise with app analytics deployment and maintenance (we have a lot of App customers)
  • Ability read/write JavaScript, HTML and SQL

Benefits

Benefits:

  • A human adventure in an ambitious and fastgrowing company
  • Joining a team of top talents, localising advanced growth marketing techniques for emerging markets
  • Embarking on a pleasant, stimulating and challenging environment
-

  • Cape Town, Western Cape, South Africa Bionic Talent Full time

    About the client:Our client is a leading digital marketing agency based in the USA. They are looking for a passionate Performance Marketing Expert who will be responsible for optimizing digital advertising campaigns to drive measurable results, such as leads, sales, or other desired actions while maximizing return on investment (ROI).About the role:What...


  • Cape Town, Western Cape, South Africa Allan and Gill Gray Philanthropy Full time

    Purpose of Role:To facilitate impact measurement and reporting at a group level by ensuring alignment of measurement frameworks, measurement tools and methods used by the entities within the Allan & Gill Gray Philanthropies group, ensuring group data systems facilitate access to relevant data for reporting, and developing reports and dashboards to...


  • Cape Town, Western Cape, South Africa Incubeta Full time

    About IncubetaFounded in 2001, we are digital marketing experts who help brands to use digital to upgrade their growth. We are Google's longest serving European partner with a 19 year long relationship and have worked with them to deliver market-leading strategies for some of the world's biggest companies. Our work has been recognised through several awards,...


  • Cape Town, Western Cape, South Africa Salt Recruitment Full time

    This client is hiring a talented technical expert in data analytics to deliver a unique training model that has been developed for students wanting to have a career as a data analyst.- Collaborative - able to work in and contribute to a team, ask for help when they need it, and give help to others when needed- Driven and ambitious - looking for someone to...


  • Cape Town, Western Cape, South Africa Webrepublic Full time

    Over the last decade, Webrepublic has grown from an ambitious startup into Switzerland's leading digital agency. Recently, Webrepublic launched a subsidiary in South Africa, working hand in hand with our HQ in Switzerland. Our team in Cape Town has expanded, and we are now seeking a Digital Analytics Consultant to elevate our local presence into a...


  • Cape Town, Western Cape, South Africa Performer Recruitment Full time

    IntroductionA distributor specializing in premium alcohol brands is seeking an individual who embodies collaboration and exhibits strong leadership within a team, maintains a professional demeanor, and thrives on creative inspiration, to join this captivating position.We are seeking an experienced Analyst with an eye for numbers and a passion for data, to...


  • Cape Town, Western Cape, South Africa HR Genie Full time

    Job Title: Senior Project Manager- Hybrid-12 month contract- Cape Town based- SA citizens onlyLocation:The position is based in Cape Town, South Africa.Job Type:This is a 12-month contract role with a hybrid work setup.Job Duties:Manage and oversee the end-to-end project lifecycle.Develop project plans, goals, and budgets.Coordinate internal resources and...


  • Cape Town, Western Cape, South Africa Africonology Full time

    Job Title: Senior D365/ Ms Dynamics Project Manager- Hybrid-12 month contract- Cape Town based- SA citizens onlyLocation:The position is based in Cape Town, South Africa.Job Type:This is a 12-month contract role with a hybrid work setup. Job Duties:Manage and oversee the end-to-end project lifecycle.Develop project plans, goals, and budgets.Coordinate...


  • Cape Town, Western Cape, South Africa Salt Recruitment Full time

    The client is looking for an Analytics Implementation Team Lead which would be responsible for managing the Analytics Implementation Team and driving data, measurement, tracking and analytics best practices across the team and the business.You are required to have detailed and in-depth technical, analytics and tagging knowledge which you will share with the...

  • Analytics Intern

    2 weeks ago


    Cape Town, Western Cape, South Africa Incubeta Full time

    LocationSouth Africa - Cape TownTypesInternshipRolesData & AnalyticsIncubeta - who are we?Incubeta was founded in 2001 and currently consists of 23 offices and 800+ team members. We're an international team of experts in marketing, technology, data and creative, who came together because we want businesses to make the most of the opportunities the digital...

  • Learning Analytics

    2 weeks ago


    Cape Town, Western Cape, South Africa Tracking Talent: a WilsonHCG Company Full time

    One of South Africa's largest Investment Managers is seeking a Learning Analytics & Reporting Specialist to join the L&D Team. This is a specialist role focused on learning and development reporting and analytics to support the implementation of business goals.Key experience and knowledge capabilities required to successfully fulfil the role include: a good...


  • Cape Town, Western Cape, South Africa Wunderman Thompson Full time

    Who we are:At Wunderman Thompson we exist to inspire growth for ambitious brands. Part creative agency, part consultancy and part technology company, our experts provide end-to-end capabilities at a global scale to deliver inspiration across the entire brand and customer experience.We are 20,000 strong in 90 markets around the world; our people bring...

  • Google Sheets Expert

    2 weeks ago


    Cape Town, Western Cape, South Africa beBee Professionals Full time

    BeBee Professionals is looking for a Google Sheets Expert to join our team in Cape Town.The successful candidate will be responsible for creating and maintaining complex spreadsheets, developing formulas and functions, and creating reports and charts.The ideal candidate should have: Proven experience with Google Sheets Advanced knowledge of formulas and...


  • Cape Town, Western Cape, South Africa Incubeta Full time

    Incubeta - who are we?Incubeta was founded in 2001 and currently consists of 18 offices and over 800 team members. We're an international team of experts in marketing, technology, data and creative, who came together because we want businesses to make the most of the opportunities the digital landscape provides.Our core values are:"Exceed Expectations, Dare...


  • Cape Town, Western Cape, South Africa Financial Services Company Full time

    Our Client, a leading player in the financial services industry, is on the lookout for a dynamic individual with a knack for analytical thinking and problem-solving to join their team as a Technical Lead: Analytics. Are you ready to embark on an exciting journey where your technical skills are valued, your ideas are implemented, and you get to shape the...

  • SEO Expert

    2 weeks ago


    Cape Town, Western Cape, South Africa Samobile Full time

    We are looking for an SEO expert to manage all search engine optimization and marketing activities.You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks.POSSIBLE responsibilities will include: Optimizing copy and landing pages for search engine...


  • Cape Town, Western Cape, South Africa PepsiCo Full time

    Overview:We are PepsiCoPepsiCo is proud to be one of the world's leading food and beverage companies. Every day, we are dedicated to bringing our mission to create more smiles with every sip and every bite to life. Our products are enjoyed more than one billion times a day in more than 200 countries and territories around the world. Our portfolio —...


  • Cape Town, Western Cape, South Africa Circana South Africa (Pty) Ltd Full time

    Analytics ConsultantLet's be unstoppable togetherWhat will you be doing?This dual role vacancy resides in the Analytic Consultant team, responsible for project data setup, data troubleshooting, analysis design, project management and execution, and supporting the Senior Analytics Consultant in delivering excellent Advanced Analytics projects to our clients....


  • Cape Town, Western Cape, South Africa Santam Full time

    JOB DESCRIPTION The Business Analytics Operations Manager: Insights and Analytics will oversee the daily operations of the Insights and Analytics team. This role involves managing new data requests, ensuring data quality, providing data analysis, business analysis, requirements gathering and developing integrated reporting solutions to support the Client...


  • Cape Town, Western Cape, South Africa Chemonics International Full time

    Chemonics seeks technical experts with energy sector experience working with electrical utilities in Southern Africa for the anticipated USAID-funded Empower Southern Africa (ESA) opportunity. The purpose of the program, a new Power Africa project, is to increase the availability of and access to affordable, reliable, and sustainable electricity in Southern...