Measurement & Evaluation Analyst - Cape Town

2 weeks ago

Cape Town, Western Cape, South Africa Performer Recruitment Full time

Introduction


A distributor specializing in premium alcohol brands is seeking an individual who embodies collaboration and exhibits strong leadership within a team, maintains a professional demeanor, and thrives on creative inspiration, to join this captivating position.


We are seeking an experienced Analyst with an eye for numbers and a passion for data, to join the Insights team as the Measurement & Evaluation Analyst - owning and embedding measurement and evaluation (M&E) leading practice across both the Commercial and Marketing departments of the business.


This role reports to the Insights & Innovations Manager, working closely with Marketing and Commercial management teams, to set and measure key performance indicators (KPIs) and ROI towards driving investment and activity effectiveness.

Duties & Responsibilities

The Measurement & Evaluation Analyst will:

  • Work with teams to define measurable KPIs across all core areas of investment; develop and embed the processes, systems and measurement frameworks required to track and measure performance; and produce best practice analytics and reporting, alongside actionable insights, to report on effectiveness of investment, campaigns, activity, and return on investment.
  • Facilitate our teams to continuously improve the outcomes of their investment initiatives, and use outcomes to inform enhanced effectiveness of future activation and investment decisions.
  • Establish ways of working, critical mechanisms and a standardised framework for M&E that align to, and can be embedded within, the greater business processes and culture.
  • Continuously improve and evolve the M&E frameworks to incorporate key learnings and remain relevant to market best practice in driving investment and activity effectiveness.
  • Close the loop on M&E requirements where Marketing and Commercial overlap occurs, by facilitating collaboration and alignment across teams as it applies to KPIs, measurement frameworks and evaluation findings.

Qualifications & Experience:

  • BCom or BSc Degree in Statistics, Mathematics, Economics, or equivalent
  • 8+ years' experience in a Data, Analytics, Insights, or similar role
  • FMCG experience, Liquor industry experience (preferable)
  • Experience in a Measurement and Evaluation based role is advantageous.
  • Proficiency in SQL is advantageous.
  • Proficient on multiple ERP and data visualization tools, such as; Tableau, Pyramid, Power BI, Qlik, MS programs (Excel and PowerPoint), etc.

Skills & Competencies:

  • Excellent broad statistical, analytical and data visualization skills, data modelling is advantageous;
  • An inherent passion for data analysis and storytelling through numbers;
  • Exceptional track record developing world class dashboard and other reporting outputs that deliver meaningful insights to inform critical decision making and drive change;
  • Ability to draw on multiple information sources to unearth the real drivers of growth and performance, and extract value creating insights that are packaged in a digestible way for different audiences;
  • Sound commercial acumen;
  • Solid understanding of the brand marketing levers;
  • Experienced at building KPIs, and tracking and measuring brand and/or business performance and ROI;
  • Excellent communication skills verbal, written and presentation;
  • Experience presenting F2F to Senior teams, and comfortable to challenge and be challenged;
  • Formulating and communicating recommendations grounded in data findings, and producing convincing arguments to garner buyin;
  • Sound interpersonal skills and a collaborative attitude;
  • A team player who can also work independently when required;
  • Strong organizational skills and the ability to scope and drive new areas of work while taking initiative;
  • Workflow prioritization experience;
  • Endurance and ability to tolerate extended hours;
  • Meticulous attention to detail, with a proactive work ethic;
  • Possess the flexibility and learning agility required to work across a variety of information sources and data visualization platforms;
  • A mindset for deadline driven delivery and possesses the dexterity to work within a dynamic environment.

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