Digital Performance Marketing Specialist Kia South
2 weeks ago
Position Overview:
Specific Role Responsibilities:
- Develop, implement, and optimise comprehensive digital performance marketing campaigns, with a primary focus on Google Ads.
- Manage complex PPC account setups, including keyword research, bid management, and ad copy creation.
- Monitor and analyse PPC campaign performance, providing regular reports and actionable insights to improve ROI.
- Collaborate with internal teams and external partners to ensure cohesive and effective marketing strategies.
- Stay uptodate with industry trends, best practices, and platform updates to maintain a competitive edge.
- Work with Meta ads (Facebook and Instagram) to support additional lead generation efforts.
- Ensure all digital marketing activities align with KIA's overall marketing goals and brand guidelines.
Qualifications and Experience:
- Bachelor's degree in Marketing, Business, or a related field.
- Minimum of 5 years of experience in digital performance marketing with a strong focus on PPC.
- Proven track record of managing large Google Ads accounts and budgets.
- Strong understanding of Meta (Facebook and Instagram) advertising.
- Excellent analytical skills and proficiency in using analytics tools to interpret data and make informed decisions.
- Ability to manage multiple projects simultaneously and work in a fastpaced environment.
- Strong communication and collaboration skills.
- Experience in the automotive industry or a related field.
- Google Ads and Meta certifications.
- Knowledge of other digital marketing channels and tools.
Skills and Personal Attributes:
Skills and Personal Attributes
- Agile to cope in a volatile market.
- Ability to solve problems and create new ideas
- Networking skills
- Communication skills
- Presentation skills
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