E-commerce Marketer

2 weeks ago

Cape Town, Western Cape, South Africa BABYLONSTOREN PTY LTD Full time
Babylonstoren's e-commerce division has grown exponentially over the last few years.

Our environment is fast-paced, innovative and performance-driven and will suit someone who enjoys being challenged, is detail orientated, and looks to find solutions.

We are hyper-focussed on the customer experience, which drives every decision, process and task.

We are seeking a technical e-commerce marketer with a strong focus on data analysis and SEO.

This role requires both creativity and strong analytical skills to identify website optimisation opportunities, alongside the ability to develop and execute a testing and optimisation plan.

A high level of attention to detail and exceptional organisational skills are crucial for success. You must be able to prioritise and work in a fast-paced, dynamic environment with competing deadlines.

Working in a small but growing team requires the ability to work cross-functionally and with a wide range of individuals with different skillsets.


Key Duties / Responsibilities

Marketing analytics and reporting:

  • Tracking, reporting and analysing the performance of marketing activities, ad hoc analytical requests, and automation of regular reports.
  • Provide actionable market and customer insights to address key strategic questions.
  • Assist with market research to analyse the competitive landscape, determine brand perceptions, and identify new marketing opportunities.

Experimentation and CRO:

  • You will function as an important member of the team by supporting UX and CRO strategies with audiencecentric recommendations for improving website performance.
  • Evaluate customers' online behaviour and provide insights and recommendations to improve website performance and the overall online shopping experience.
  • Support strategy, execution and measurement of A/B tests and CRO experiments within the ecommerce marketing team.
  • Work with content creators to optimise landing pages, website callstoaction (CTAs) and leadgenerating forms.

SEO:

  • Monitor traffic performance in Google Analytics and Google Search Console.
  • Support copywriters with keyword research for SEO writing.
  • Continuously collect, analyse and identify trends/insights to improve SEO strategy.
  • Work with the development team to implement best SEO practices.

Required Experience and Skills

  • Bachelor's degree or equivalent in marketing, data analysis, information science or a related field.
  • Strong analytical and problemsolving skills.
  • Excellent verbal and written communication skills in both Afrikaans and English.
  • Demonstrable experience as a data analyst, preferably working in a marketing team or with marketing stakeholders, with a track record of producing datadriven insights and recommendations to various stakeholders.
  • Proven experience in SEO, Google Analytics and other MarTech platforms.
  • Experience in compilation and execution of A/B testing plans and reporting on the results.
  • Advanced statistical analysis and data visualisation skills.
  • Experience working in an ecommerce environment and on ecommerce platforms would be advantageous.
  • Experience working with project management tools such as Asana would be advantageous.

Job Type:
Permanent

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