Delivery Manager: Funnel

2 weeks ago


Johannesburg, Gauteng, South Africa Nedbank Full time

Job Req
Closing Date- 13 April 2023- Career Stream- It Application Development

  • Location
  • Sandton
    Job Purpose
  • To use strong analytical skills incrementally enhance the NIC Digital Sales Funnels, by reviewing, analysing and developing tactical plans to improve the onboarding conversion rate. Analysing Digital Sales Funnels for optimisation to improve sales conversion rates.

Responsibilities:

Analysis:

Deep analysis of the Digital Sales Funnel, across Products and Channels.

  • Monitor and manage sales funnel performance against set KPIs.
  • Analyse data and identify opportunities to improve sales funnel.
  • Tactical Planning and Optimisation Solutioning:
  • Identification of early warning triggers of potential drop offs and develop strategies to reduce this.
  • Effective optimisation of user experience, systems, processes, and technology by doing root cause analysis and taking corrective measurement and ensuring conversion rates per channel, per product, per process steps are achieved.
  • Develop specific support plans to get users through the funnel, utilising various processes and approaches
-
Collaboration:

Collaborate with key stakeholders to identify initiatives to improve conversion rates, by highlighting gaps and opportunities.

  • Work closely with CX, Technical and product teams to drive effectiveness to improve CX at specific drop off points
  • Obtain buyin for developing new and/or enhanced processes (eg: operational processes) that will improve the conversion rates and supports the implementation of recommendations.
-
Implementation:

Utilise Sales Funnel reports at Channel and Product level with early warning triggers

  • Take responsibility for implementation of enhancements through Squad practices, design, UX and reporting
  • Log technical improvements with the Technical teams for deployments
  • Using A/B testing to drive incremental improvement in conversion
  • Essential Qualifications
  • NQF Level
  • Matric / Grade 12 / National Senior Certificate
  • Minimum Experience Level 23 years in analytics (Adobe Analytics and Appsflyer)
  • 23 years in digital sales optimisation (knowledge of A/B testing and experimentation frameworks)
  • 12 years working as part of a software development processes like Agile/Scrum and CI/CD utilizing technologies (e.g. GIT, JIRA, Kanban)


Behavioural Competencies
  • Building Partnerships
  • Facilitating Change
  • Inspiring others
  • Business Acumen
  • Driving for Results
  • Selecting Talent
  • Delegation and Empowerment

Technical / Professional Knowledge

  • Budgeting
  • Business administration and management
  • Business principles
  • Business terms and definitions
  • Capacity planning
  • Change management
  • Client service management
  • Communication Strategies
  • Diversity management
  • Employee training/development
  • Financial Accounting Principles
  • Governance, Risk and Controls
  • Organisational behaviour theory
  • Principles of project management
  • Relevant regulatory knowledge
  • Stakeholder management
  • Strategic planning
  • Talent management
  • Business writing skills
  • Management information and reporting principles, tools and mechanisms
  • System Development Life cycle(SDLC)
  • Role relevant related technologies
  • ITIL
  • IT Concepts
  • Business Process
  • Products and Services


Talent Acquisition Consultant
  • Poppy Mlotshwa **_Please contact the Nedbank Recruiting Team at _


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