Manager: Marketing, Communications and Stakeholder

2 weeks ago

Midrand, Gauteng, South Africa Construction Education & Training Authority Full time

JOB PURPOSE AND PROFILE


To ensure the development and implementation of the CETA Marketing, Communications and stakeholder management Strategies, frameworks, and associated tools to enhance CETA brand and reputation.


RESPONSIBILITIES:

  • Provide input into the development of the Communications and Stakeholder Management frameworks and strategy.
  • Develop supporting plans for the Marketing, Communications and Stakeholder Management department to ensure execution of the strategic objectives and goals.
  • Drive the implementation of the plans by developing and allocating operational activities to various divisions and ensuring alignment to the achievement of operational targets.
  • Ensure the establishment, maintenance and improvement of Standard Operating Procedures, policies, and guidelines relating to the Marketing, Communications and Stakeholder Management business unit in consultation with the

Executive Manager:
Strategic Support.

  • Keep abreast of changes in legislation, regulations and/or the occupational health and safety environment and respond to changes through adjustments to the strategy and tactical plans as required.
  • Monitor and continuously evaluate progress of the business unit's achievements against the tactical plan and strategic objectives
  • Provide advocacy on a communication, stakeholder management and marketing implementation perspective to the CETA's strategic decisionmaking process.
  • Use insights gained through business information to compile reports, and metrics to measure success and inform the business decision making process and realign objectives.
  • Develop and deliver creative marketing and communication strategies, plans and approaches to help market and position CETA.
  • Plan the marketing and communications strategies for specific areas of CETA's work and for different audiences.
  • Plan and implement direct marketing approaches including targeting, personalization of messages and measurability, data analysis, customer profiling and segmentation.
  • Develop and oversee a strategic programme of activities and events for CETA.
  • Ensure the brand meets expectations through stakeholder feedback.
  • Perform all duties and responsibilities in line with applicable Act's, Regulations and per CETA relevant policies and procedures.
  • Ensure the SETA participation in strategic engagement programmes
  • Reposition the CETA brand.
  • Leveraging of SETA/stakeholder communication opportunities.
  • Manage the call center
  • Conduct customer satisfaction surveys
  • Implement rigorous communications campaign promoting all SETA interventions
  • Responsible for strategic direction and execution of all internal and external communications.
  • Establish and maintain contacts with local and national media to ensure that all opportunities for positive exposure are fully explored.
  • Ensue the development and maintenance of the CETA content on all digital platforms.
  • Develop and provide quality assurance on the press releases, development of talking points and facilitate media interviews for the CEO.
  • Direct and lead the coordination and implementation of communication, stakeholder management, events and marketing projects and initiatives throughout all CETA business units
  • Ensure the creation and implementation of a CETA editorial and events calendar to drive strategic objectives.
  • Oversee all Marketing, Communications and Stakeholder related initiatives across the CETA to ensure that their conception and implementation support the strategic intent.
  • Establish and lead working relationships with the business areas, to identify gaps and business needs in processes.
  • Oversee and ensure the development and implementation of communication plans aligned to the strategy.
  • Attend and address all stakeholder queries timeously and effectively
  • Oversee and ensure the development and effective management of marketing and events campaigns across the CETA.
  • Oversee the engagement of service provider agencies on the implementation plans supporting the integrated Marketing strategy and related campaigns.
  • Ensure that service providers are managed accordingly in order to ensure that deliverables are met according to the marketing partnership agreement.
  • Ensure the conduct of research on media coverage and industry trends and use insight gained through business information reports to measure success, make decisions and realign strategic work plans implementation objectives appropriately.
  • Ensure the development of suitable content for stakeholder communication, (Annual General Meeting Communication, Media release and responses, Marketing brochures, CETA letters, and digital and print newsletters).
  • Plan, organise, execute and manage events including AGM, roadshows, industry events, training and corporate events.
  • Create and update collateral, presentations, vouchers, web content, newsletters, signage ads and tools with inputs from the CEO and stakeholders
  • Oversee the development and update of co

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