Social Media Manager

3 weeks ago

Cape Town, Western Cape, South Africa Bash Full time

WE ARE BASH
We are a team of leaders. True owners, humble learners and friends.

We're here to overcome big challenges, build tech solutions for people to enjoy, while
doing the best work of our careers, together, as Bash.

This journey requires grit, ambition and teamwork to thrive. We are
transforming SA retail for the better; using a stable, secure base as our catalyst for change.

We are building on a scale that will
test our limits but when we break through, the impact on us and our customers will be profound.

Our

Brand Experience Team is focused on building a brand for the future, creating communities and driving creativity. As part of our growing team, you will be responsible for strategising, building, managing, and optimising various projects across categories and in partnership with multiple brands, stakeholders and divisions.


As custodian of social media channels, you'll be responsible for leading the creation of world class social content on a range of social channels.

Partnering with content and brand managers to deliver social media content solutions that engages our audience and delivers on overarching communication objectives.


WHAT YOU'LL DO:

  • Maintain and execute the social media channel calendars, ensuring accurate and timely publication of planned communication
  • Define channel and content strategies, communication style and oversee the implementation of the rollout.
  • Feed into content teams' campaign concepts with platformspecific strategies and content solutions.
  • Work with the wider team to ideate and develop ideas for exciting new content formats and executions across imagery and videos.
  • Develop calendars that support the wider team's communication schedules and provide updates as required.
  • Develop the influencer program and identify influencers to work with
  • Oversee the development of SLAs to manage customer feedback, liaising with customer service teams and community managers.
  • Write creative briefs, and provide feedback on concepts and content delivered by our internal team and external contributors.
  • Build daily/weekly/monthly reports to measure the effectiveness of our efforts to engage our audience, grow our following and foster positive sentiment online.
  • Act as an ontheground feedback loop to the broader content and marketing teams; feeding insights from cultural moments and movements to trend spotlights and content formats.
  • Constantly monitor social media channels for conversations, hashtags, and branded keywords to gauge trends and conversations that could present leveraging opportunities for brand visibility.
  • Proactively respond to the social media landscape to evolve strategies in line with new platforms, features and functionalities, and content formats.

WHO YOU ARE:

This job is for you is you have:

  • Relevant Marketing / Communication degree or equivalent.
  • Minimum 4 years experience in social media management experience and 2 years experience in social strategy.
  • Proven track record delivering excellent social media content for brands.
  • Obsession with social media and digital content; tuned into platform changes, trends, and news.
  • Experience in online reputation management practices
  • Experience with monitoring tools (BrandsEye, Hootsuite, etc.)
  • Copywriting experience and ability to vet creative based on the audience and channel.
  • Analytical with strong numerical skills for reporting purposes
  • Confident communicator with the ability to engage effectively across various levels of management.
  • Excellent organisational skills with strong attention to detail
  • An understanding of visual storytelling across fashion & lifestyle categories.
  • Selfstarter who thrives in a fastpaced environment

WHERE YOU'LL BE
Our working model is
flexible and digital.
We don't clock watch or mind how or where you work. Our leaders are measured by their outputs and they know where and how they will get the job done.

We give
agency and enable remote working, most of the time, for the people who want it.

We are intentional about connecting and give you the tools & equipment to enable you to do work that matters.

We also believe that doing certain types of work happens best organically which is why we encourage our teams to travel so we can make magic happen face to face.

Our offices are a vibe. They are decked out to
make collaboration easy and help our team
create lasting connections with each other.



BASH BENEFITS:
WHAT'S IN IT FOR YOU?
-
A seriously smart team of people We are selective about who joins our team to make sure we're made up of the best of the best
-
Agency: Structures remain flat, accountability wide
-
Top $$:The best people, in the right roles, earning at the top tier. Our ethos is about quality and aligning merit and output with the rewards. We believe in reciprocity.
-
Saving for your future: Saving is not easy. Taking a chunk monthly for your future is imperative

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