Ecomplete SEO Specialist

2 weeks ago


Cape Town, Western Cape, South Africa Smollan Full time
At
eComplete, we create and manage the perfect environment in which e-commerce thrives.

Our first-of-a-kind, fully managed, end-to-end e-commerce solution helps brands and retailers get to market at a fraction of the time and cost.

We manage the entire e-commerce journey - from click to delivery - enabling our clients to stay focused and what they do best.

Our mission is to ignite more e-commerce globally and to connect customers with their favourite brands. We are not just changing the e-commerce industry; we are launching it into the next universe of retail.

Responsibilities and Deliverables will include, but are not limited to, the following:

Keyword Research and Analysis

  • Conduct comprehensive keyword research to identify opportunities for organic growth and improve search engine rankings.
  • Analyze keyword performance and trends to inform content strategy and maximize ROI.

On-Page and Off-Page Optimization

  • Optimize website content and structure for search engines, including meta tags, headers, and internal linking.
  • Develop and execute offpage optimization strategies, including link building and influencer outreach, to improve domain authority and increase backlinks.

Technical SEO

  • Conduct website audits to identify technical issues affecting SEO performance, such as crawl errors, site speed, and mobile responsiveness.
  • Collaborate with our development team to implement technical SEO improvements and ensure best practices are followed.

Content Strategy and Creation

  • Develop and execute content strategies that align with SEO goals and target audience interests.
  • Create highquality, SEOfriendly content, including blog posts, articles, infographics, and videos, to drive organic traffic and engagement.

Performance Monitoring and Reporting

  • Monitor and analyse website traffic, keyword rankings, and other key performance indicators to track SEO progress and identify opportunities for improvement.
  • Prepare regular reports and insights to communicate SEO performance to stakeholders and inform future strategy.

What are we looking for??

To qualify for this role, you should have

  • Tertiary qualification in marketing, digital marketing, and/or similar
  • 3+ years of experience in a similar or the same role.
  • Digital marketing/advertising/ecommerce agency experience is essential.
  • Understanding the fundamentals of web analytics
  • Google Analytics 4 certification will be advantageous.
  • Be efficient with the following tools:
  • Google Workspace (Gmail, Drive, Calendar, Meet, Chat, Docs, Sheets & Slides)
  • Google tools (Google Analytics 4, Google Search Console, Google Tag Manager,
  • Google My Business, Google Merchant Center, Google Data Studio, Google Ads,
  • Google Cloud Platform, etc.)
  • Technical SEO tools (SEMrush, Screaming Frog & Google Search Console)
  • Keyword research & ranking tracking (Keyword Planner, AWR & SEMRush)
  • Website speed (Lighthouse & GTmetrix)
  • SEO suites/plugins (Amasty, Mirasvit, Mageworx, etc.)
  • Content Management Systems (Magento, Shopify & WordPress)


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